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In 1975, intangible assets such as data, content, brands, confidential information, design, and software represented just 17% of all value for companies in the S&P 500. Today, this has climbed to 90% - and even higher in the tech sector. Research clearly demonstrates that in today’s knowledge-based economy, intangible assets are responsible for virtually all earnings growth and company performance.Yet despite their enormous value and impact, most companies cannot tell you what intangible assets they own let alone unlock their value. In a quirk of accounting, intangibles are almost entirely absent from balance sheets, financial metrics, and risk registers, which leads to both huge opportunities and massive risks for companies and boards, along with having enormous implications for investors and capital flows.
Paul Adams, CEO of EverEdge is the World's top intellectual property strategist for the last nine years consecutively. Recipient of the Global IP Leader Award 2012.A sought-after international speaker who has spoken at TEDx and events across the United States, Asia, Australasia, and Europe.Founding incubator manager of The Icehouse IncubatorTop 10 technology incubators in the world by Forbes.
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AUT - Auckland University of Technology, 55 Wellesley Street East, Auckland, New Zealand
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