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This 3-hour hands-on workshop teaches participants how to confidently create, edit, and publish Instagram Reels that capture attention and build engagement. Designed for business owners, entrepreneurs, and creators, this session combines practical instruction, guided demos, and creative exercises to help participants master Reels from idea to post.Learning Objectives
By the end of this session, participants will be able to:
Understand what Instagram Reels are and how they drive visibility.
Create engaging Reels using trending sounds, captions, and calls to action.
Edit videos using Instagram’s built-in tools, including the new Edits by Instagram (Teleprompter) feature.
Confidently publish and optimize Reels for reach and engagement.
Workshop Breakdown
Part 1: Understanding Instagram Reels (45 mins)
What Reels are and where they appear
Why Reels matter for visibility and growth
Examples of high-performing Reels
Hands-on activity: Explore trending Reels in your niche
Part 2: Creating Scroll-Stopping Reels (60 mins)
5 Key tips for creating better Reels
How to find trending sounds and music
Editing tools, transitions, and effects
Using Edits by Instagram (Teleprompter): Learn how to script, record, and edit Reels confidently
Hands-on activity: Practice recording a short, guided Reel
Part 3: Publish & Promote (20 mins)
Adding captions, hashtags, and CTAs
Best posting practices for reach and engagement
How to track performance with Reels insights
Hands-on activity: Post your first Reel & View Analytics
What to Bring
Smartphone with the Instagram app (updated)
Phone Plug
Notebook or digital notes
Optional: Tripod or phone stand
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Event Venue & Nearby Stays
Touchdown Coworking Space, 2030 Bristol Circle, Suite 210,Oakville, Ontario, Canada
Concerts, fests, parties, meetups - all the happenings, one place.
