Insights & Impact: Digital Analytics & Customer Experience

Join us at Vocco Riyadh on October 21 for an exclusive networking breakfast designed for product, growth, analytics, and digital transformation leaders.

This event brings together experts and peers to explore how organizations in the Middle East can unlock growth through digital analytics maturity and AI-powered insights.

You’ll gain practical frameworks, forward-looking perspectives, and real-world examples — all while connecting with fellow leaders facing similar challenges in data, growth, and digital strategy.

• For Product Leaders: Learn how to assess and advance your analytics maturity to improve user journeys, feature adoption, and growth.
  
• For Marketing Leaders: Discover how AI agents empower teams to optimize campaigns, personalize engagement, and activate high-value audiences faster.
  
• For Analytics Leaders: Explore frameworks and tools to strengthen your data foundation, speed up insight generation, and align business teams on a single source of truth.

Connect with peers from across finance, retail, e-commerce, telecom, and travel

Walk away with actionable insights, plus access to free tools and resources to apply in your own organization

• Product Analytics Maturity Framework (e-CENS)

Reaching value with product analytics is a journey, not a switch. In this session, e-CENS will share the Product Analytics Maturity Framework — from basic event tracking to experimentation and real-time activation.

Learn how to assess where your organization stands today, avoid common pitfalls, and build the strategy and culture that turn analytics into a true growth driver.

• AI Agents and the Future of Analytics (Amplitude)

Amplitude is pioneering how AI can transform the way product, marketing, and analytics teams uncover and activate insights. In this session, Arjun Soman (Enterprise GTM, Amplitude) will show how AI agents accelerate discovery and action — from optimizing campaigns to improving retention and shaping product experiences. Using a practical use case, he’ll illustrate how Amplitude’s AI vision translates into tangible business impact — and how leaders can prepare their teams for what’s next.

Fireside Chat with Mustafa Guechi (Amplitude) and Customer X

Join Mustafa and a customer guest for a candid conversation on how organizations are using analytics and AI to connect product, marketing, and data strategies. Hear real-world lessons on building cross-functional alignment and turning insights into measurable outcomes.

Info: Amplitude is pioneering how AI can change the way teams use digital analytics. But what does this vision look like in practice? In this session, Arjun Soman (Enterprise GTM, Amplitude) will share how AI agents can transform the day-to-day work of product, growth, and analytics teams — from uncovering insights faster to activating them across marketing and retention systems. He’ll walk through a real-world use case to show how Amplitude turns the concept of AI-powered analytics into tangible impact for organizations. This talk is designed to give leaders a forward-looking perspective on where digital analytics is heading — and how to prepare their teams to take advantage of the shift.

Info: AI-powered analytics promise smarter decisions, but in reality, many organizations struggle to make these systems deliver measurable growth. The challenge isn’t the vision — it’s execution.

In this session, Haitham will walk through how to make Amplitude’s AI agent vision practical by focusing on the execution layer. He’ll show what it takes to get the “data plumbing” right so insights from Amplitude can flow seamlessly into ad platforms, attribution systems like Adjust, and retention engines. This is what transforms AI agents from a promising idea into tangible growth drivers.

As a takeaway, attendees will also gain access to a free audit of their mobile measurement partner (MMP) and ad platform integrations — pinpointing exactly where their current setup may be blocking AI agents from working effectively, and what fixes can be made right away.

This talk is designed for leaders who want to go beyond theory and understand how to operationalize AI analytics for real business impact.

Event Venue & Nearby Stays

voco Riyadh by IHG, King Fahd Road, Riyadh, Saudi Arabia