About this Event
Bring your team and save
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview:
This Influencer Marketing course provides a comprehensive guide to leveraging the power of social media influencers for brand growth. You’ll learn how to identify the right influencers, craft effective collaborations, and drive authentic engagement. Through real-world examples, legal insights, and hands-on practice, you’ll gain the confidence to build influencer partnerships that align with your brand’s goals and deliver measurable results.
Learning Objectives:
By the end of this course, you will:
- Understand the influencer marketing ecosystem and terminology
- Select and evaluate influencers based on your brand goals
- Create clear and impactful influencer campaign plans
- Navigate legal and ethical concerns in influencer partnerships
- Measure campaign performance to optimize future efforts
Target Audience:
- Digital marketers
- Social media managers
- Brand managers
- Content creators
Why is it right fit for you:
In a crowded digital landscape, influencer marketing has evolved into a highly effective strategy to reach, engage, and convert audiences. This course offers you the knowledge and tools needed to confidently partner with influencers, allocate budgets wisely, and track ROI with precision. Whether you're managing a brand, running a campaign, or creating content yourself, this program ensures you're equipped to build impactful collaborations that drive both conversation and conversion.
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Want to build a solid influencer marketing strategy across your team?
We offer customized in-house training sessions that can be tailored to your brand goals and team structure. Looking to scale influencer programs or align cross-functional teams? Our experts can craft a session that fits your needs, delivering practical outcomes for your organization.
📧 Contact us today to schedule a customized in-house session: [email protected]
Agenda
Module 1: Introduction to Influencer Marketing
Info: • Evolution of influencer marketing
• Why influencers matter today
• Types of influencers: nano, micro, macro, and celebrity
• Activity
Module 2: Identifying the Right Influencers
Info: • Tools and platforms for influencer discovery
• Assessing influencer authenticity and reach
• Aligning influencers with brand values and goals
• Activity
Module 3: Campaign Planning & Strategy
Info: • Defining campaign objectives
• Budget allocation and negotiation tips
• Setting timelines and deliverables
• Group exercise
Module 4: Content Collaboration & Creativity
Info: • Co-creating content with influencers
• Storytelling through influencer voices
• Visuals, messaging, and content formats
• Activity
Module 5: Legal & Ethical Considerations
Info: • Disclosure guidelines and regulations
• Contracts and intellectual property rights
• Avoiding influencer fraud
• Case study
Module 6: Managing Influencer Relationships
Info: • Best practices for communication and collaboration
• Building long-term brand partnerships
• Nurturing content creators as advocates
• Activity
Module 7: Measuring Impact & ROI
Info: • Key performance indicators (KPIs) in influencer campaigns
• Tools for tracking and analytics
• Evaluating reach, engagement, and conversions
• Activity
Module 8: Crisis Management & Reputation Protection
Info: • Handling influencer controversies
• Protecting brand image
• Lessons from brands navigating influencer backlash
• Exercise
Module 9: Trends & Future of Influencer Marketing
Info: • Rising trends: AI influencers, live commerce, UGC
• Platform algorithms and influencer relevance
• Adapting to industry changes
• Discussion
Event Venue & Nearby Stays
For more information on venue address, reach out to "[email protected]", Ph No: +1 469 666 9332, Poznan, Poland
PLN 2604.86 to PLN 3460.38
