About this Event
*Seating is Limited to Manufacturers
(Lunch will be provided)
This workshop will explore the business owner/senior leadership roles and responsibilities to the sales process and help identify the path to building a successful team.
To truly serve customers at the highest level and fearlessly seek additional opportunities to expand business and revenue, sales skills must be tuned to a higher level.
· Do you understand your best fit with customers?
· Have you explored your customer’s business model to be able to speak to their larger objectives?
· Is your sales team prepared to present the most appropriate products/ services?
· Which markets do your customers serve and what are their plans for future growth?
Join us to explore:
· Knowing your key customers and their requirements.
· Identifying “best fit” customers and new products/market opportunities.
· Understanding your customer journey and touch points with your business.
· Correlating industry and market trends with sales objectives.
· Defining (and maintaining) your value proposition.
· Developing an annual sales forecast.
· Setting sales goals and individual plan numbers.
· Recruitment and retention of sales personnel.
· Assessing the sales pipeline and evaluating prospects.
· Establishing sales systems driven by data.
· Optimizing email, text and social media to improve sales performance.
About the Presenters:
Terry Cascioli, Executive Consultant, Marketing & Sales, Decision Associates
Bill Greenleaf, Executive Consultant, Marketing & Sales, Decision Associates
Event Venue & Nearby Stays
Insyte @ Northland Workforce Training Center, 683 Northland Avenue - Entrance E, Buffalo, United States
USD 55.20
