In-person masterclass | Crafting compelling communications

Wed Sep 27 2023 at 10:00 am to 04:00 pm

The Royal Institution | London

In-person masterclass | Crafting compelling communications
Join us in London to learn how to communicate with impact and network like a pro to drive your patient group towards its advocacy goals
About this Event
Crafting and delivering compelling communications for your patient organisation
What to expect from the masterclass:

This masterclass will help you develop and refine your messaging so you can communicate with impact. Our expert trainer will help you identify what part of your story evokes an emotional response in others and how to tailor your message to different audiences.

We will cover:
  • Developing clear messaging strategies: discover techniques to refine your organization’s core messages, making them easy to understand and emotionally resonant.
  • Crafting the Perfect Elevator Pitch: Learn how to create a succinct and powerful elevator pitch that clearly conveys your organization’s mission, objectives, and impact within a short timeframe.
  • Tailoring Messages for Different Audiences: Understand how to adapt your messaging for various audiences, such as patients, healthcare professionals, donors, and the general public, ensuring your message remains effective in diverse contexts.
  • Effective Networking Techniques: Learn how to network with confidence, using the messaging you have developed earlier in the session to build meaningful connections with potential collaborators, sponsors, and partners.

For any questions, please contact [email protected]

Frequently asked questions

Do you cover expenses? 

Beacon will reimburse travel expenses for rare disease patients, carers, patient groups and charities, up to the total value of £75.00 per person. If your travel is likely to exceed this amount, please contact [email protected] ahead of the event so we can discuss whether further reimbursement will be possible.

All expenses, other than mileage, must be accompanied by valid receipts.  

For further information on our expenses policy, please click here. 

Where is the masterclass and how do I get there?

The masterclass is taking place at The Royal Institution of Great Britain, 21 Albemarle Street, London, W1S 4BS.

Nearest tube stations:

  • Green Park (step-free access)
  • Piccadilly Circus
  • Oxford Circus

Is the venue accessible?

The venue has step-free access via a lift and/or ramp and accessible toilets onsite.

If you have any accessibility requirements, please note these on your registration form so we can ensure your needs are met.

To discuss any additional accessibility measures we can provide, please get in touch with our team at [email protected].

Will lunch be provided?

Lunch and refreshments will be provided throughout the day.
If you have dietary requirements please let us know in the registration form.

Please note

Beacon masterclasses are free for everyone. However, as spaces are limited, we kindly request that you only sign up for an event if you are confident you will be able to attend. If you have already registered and find yourself unable to make it, please contact [email protected] so we can release your ticket. 

This masterclass is entirely an in-person training, any resources from the day will only be shared with attendees


Event Venue & Nearby Stays

The Royal Institution, 21 Albemarle Street, London, United Kingdom


GBP 0.00

Sharing is Caring: