In Conversation with Emma Thackray, founder of Hip Hop

Emma Thackray, co-founder of Hip Pop, turned her passion for real, gut-friendly drinks into a vibrant brand that’s shaking up the soft-drink world. What began in her kitchen in 2019—with small-batch kombucha recipes made from real fruit and live cultures—has grown into a national success story stocked in major retailers and celebrated for its bold flavour and honest ingredients. Emma’s mission to challenge sugar-laden fizzy drinks with refreshing alternatives that “taste good and do good” inspires every sip of Hip Pop and fuels her journey as a trailblazer in the functional drinks space.

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