About this Event
Cathy Droz is an accomplished automotive journalist, author, speaker, trainer, and consultant. Known as a disruptor in the automotive dealership industry, Cathy authored "A Woman's Guide to Buying a Car with Confidence and Street Smarts: Don't Let These High Heels Fool You." Her mission is to teach male-dominated businesses how to attract and sell to female buyers. Cathy has built a remarkable 50-year business career. She shares her wealth of experience through training sessions, speaking engagements, and her favorite role, emceeing. She puts on events at dealerships for women only that include speakers, wine and networking.
In this presentation, you will learn how business tides are shifting, and those who can tap into the female psyche will unlock a goldmine of opportunity. You will also learn how to:
- Uncover the void or pain point, then empower yourself "to be the change"
- Understand that women want an experience when buying a product or service
- Shatter the myth that men and women think and buy alike
Event Venue & Nearby Stays
George and Dragon English Pub, 4240 North Central Avenue, Phoenix, United States
USD 25.00
