Imagery vs. Words: Mastering Communication in the Digital Age

Wed May 22 2024 at 09:00 am UTC+00:00

Online event | Glasgow, United Kingdom

Scottish Women In Business SWIB
Publisher/HostScottish Women In Business SWIB
Imagery vs. Words: Mastering Communication in the Digital Age
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*NOTE: THIS EVENT IS CHARGEABLE AND MUST BE BOOKED ONLINE VIA THE EVENT BOOKING LINK*
Join us with guest speaker Lesley Thomson from Spreng Thomson.
This event, themed around "Connect," delves into the intricate world of communication, emphasising the unmatched power of imagery over words.
Event Highlights:
Insightful Discussion: Lesley Thomson explores how, in her realm of communication, every word is meticulously chosen, yet the instant impact of imagery often surpasses the persuasive power of language.
The Speed of Perception: Highlighting a 2014 MIT study, Lesley will discuss our ability to process images in just 13 milliseconds and the implications for journalism and business communication.
Navigating the Digital World: In our fast-paced, digitally-connected environment, making quick decisions is a necessity. Lesley will guide us through strategies to slow down, focus on what truly matters, and forge meaningful connections.
About Lesley Thomson:
Lesley Thomson is a Founding Director of Spreng Thomson Communications Consultancy, established in 1996 following a distinguished career in journalism and corporate communications. Her consultancy works globally, offering services in brand building, crisis communication, PR/media relations, digital strategy, and more.
Lesley's expertise in communication and branding has benefited a wide array of clients across various sectors. She's known for her collaboration with Graven on Scotland’s Creative Economy Strategy and the BuildMyBrandÒ process, aiding over 700 businesses in brand development.
An advocate for Circular Economy and sustainable business practices, Lesley is actively involved in Glasgow's environmental initiatives and has contributed significantly to the cultural and creative sectors through various board positions.
Join us for this captivating session to gain insights into the power of imagery in communication and learn how to harness this knowledge to enhance your business and personal connections. Register now to secure your spot!
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Event Venue

Online event, 158 Buchanan Street, Glasgow, G1 2AB, United Kingdom,Glasgow, United Kingdom, Glasgow, United Kingdom

Tickets

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