Entrepreneurship Essentials: Idea to Launch at IIT Bombay
Turn Your Business Idea into a Real-World Startup – Step by Step
* Saturday 31st August 2025 / From 10:30 AM To 5:30 PM *
This one-day workshop is designed for aspiring entrepreneurs, students, freelancers, and professionals who have a business idea or want to start something of their own. You’ll learn how to validate ideas, build business models, pitch effectively, and take your first confident steps toward launching.
Whether you’re just brainstorming or already planning, this masterclass will help you turn ideas into action.
Edunautic collaboration x AI Community IIT Bombay Certificate - Hard Copy Post Workshop.
This workshop is for those who want to
1) Learn how to validate your business idea.
2) Understand your market, target audience & competition.
3) Build a clear business model using proven tools.
4) Create a brand, define positioning & plan your launch.
5) Work on hands-on exercises & a real launch roadmap.
6) Gain insights from real startup journeys & market trends.
What You’ll Learn
Audience Introduction
Timing (10:30 AM to 11:00 AM)
Welcome note and agenda overview
Quick participant intros: student, freelancer, working pro, or early-stage founder
Why don’t most ideas reach launch.
Clarifying expectations.
From Idea to Validation
Module 1
Timing (11:00 AM to 1:00 PM)
Learn how to shape your business idea and test if it’s market-ready.
Topics Covered
* How to Find & Shape Business Ideas
Passion, problem-solving, trends & gaps
* Validating Your Idea
Surveys, early feedback, and market signals
* Understanding Target Audience & Competition
Research methods, niche analysis, and positioning
Skills Acquired
* Idea discovery & selection
* Market research basics
* Validation techniques
* Customer insight development
Business Model & Branding
Module 2
Timing (2:00 PM to 3:30 PM)
Build a simple, strong business model and learn how to communicate your brand.
Topics Covered
* Business Model Canvas
Map your idea into value, revenue, and delivery
* Branding & Positioning
Brand story, name, logo, and identity creation
* Go-to-Market Strategy
Launch planning, early traction, and channels
Skills Acquired
* Business planning
* Brand building
* Market entry strategy
* Strategic thinking
Pitch, Launch & Entrepreneur Mindset
Module 3
Timing (3:30 PM to 05:30 PM)
Learn how to pitch, plan your launch, and think like an entrepreneur.
Topics Covered
* Creating a Winning Pitch
Elevator pitch, storytelling, and pitch deck tips
* Launch Roadmap
MVP, pricing, early feedback, growth strategies
* Entrepreneur Mindset
Grit, adaptability, risk-taking, and problem-solving
Skills Acquired
* Pitching & communication
* Launch strategy
* Confidence & decision-making
* Entrepreneurial mindset
Event Venue & Nearby Stays
CSRE Building, IIT Bombay: Mumbai, Drona Aviation Pvt. Ltd. CM 13, IIT Area, Powai, Mumbai, Maharashtra 400076, India
INR 3499
