Name: IBM Asia:The Significance Of Responsible AI for Marketing Strategy & Beyond
Start: 2024-11-18T17:00:00+08:00
End: 2024-11-18T18:00:00+08:00
Location: BLOCK71 Singapore

Marketing Mondays | IBM Asia: The Significance Of Responsible AI for Marketing Strategy & Beyond
About this Event

Join us for Marketing Mondays @ Block71 (18 November 24'): IBM Asia: The Significance Of Responsible AI for Marketing Strategy & Beyond on Mon November18th, 2024 at 5 PM (SGT) hosted by Prof. Aleks Farseev and Jason Chen.

About the Event:
This fireside chat provides an important ideas around the responsible use of AI technologies, particularly large language models (LLMs), in marketing and how these innovations impact long-term strategies.

Discussion Points:

1. Ethical Considerations in AI-Driven Marketing

How should businesses ensure AI-powered marketing respects privacy and ethical standards?

2. Leveraging Large Language Models (LLMs) Responsibly

How can marketers use LLMs like GPT models to enhance customer engagement without introducing bias or misinformation?

Balancing automation with human oversight in AI-generated content.

3. AI's Role in Shaping Customer-Centric Strategies

How responsible AI can help deliver personalized yet privacy-conscious customer experiences.

The risks of over-reliance on AI-driven insights and the need for human validation.

4. The Future of Responsible AI in Marketing

What advancements in responsible AI could shape marketing strategies over the next decade?

About the Speaker:

Jason Chen is the Head, Build (ISV) and Service (GSI, MSP), Ecosystem, IBM Asia Pacific. He has been in the IT industry for 15 years. Jason held various key positions including Head, Partner Recruitment, IBM Asia Pacific and Country General Manager, IBM Systems.
As an innovative thought leader, Jason is constantly seeking new ideas and ways for his business to be future-ready for growth. He is passionate about transformational technologies such as Al, machine learning, and blockchain; sustainable development and green IT; and the future of work and digital transformation.
Jason is also passionate about Youth Talent development. He is the advisor to the Singapore Computer society Youth council. He spends his time mentoring youths and helping them grow their careers.