About this Event
This masterclass shows founders how to test their business ideas before investing heavily in building. Participants will explore why validation is the most powerful way to reduce risk, uncover hidden assumptions, and make smarter decisions in the early stages. The session covers practical tools and examples to help founders talk to customers, test demand, and design solutions that truly stand out.
Learning Outcomes
- By the end of this workshop, participants will be able to:
- Clearly identify and test the assumptions behind their business idea.
- Apply a structured 90-day process to validate customer problems, market demand, and solution feasibility.
- Use customer insights to design a simple MVP and secure their first paying customers more quickly, while reducing the risk of failure.
About DMZ Masterclass
Whether you're taking the first step into entrepreneurship or looking to sharpen your skills, the DMZ Masterclass is tailored to provide you with actionable insights and practical knowledge.
For more information and to register and stay informed on more workshops, visit DMZ Masterclass. Space is limited, so secure your spot today!
About the Speaker
Yinka Adesesan is a purpose-driven innovation leader and venture builder who helps early-stage founders turn bold ideas into real businesses.Currently the Black Innovation Program Manager at DMZ, he works closely with tech founders to help them gain traction—through coaching, strategic connections, and hands-on program support. With over a decade of experience spanning venture building, program design and corporate innovation, Yinka has worked with Fortune 500’s and startups across continents—supporting founders through accelerators, coaching, and hands-on guidance. With a background in Electrical Engineering and a Master’s in Design Management, Yinka blends creative thinking with operational clarity.
Agenda
🕑: 12:00 PM - 12:30 PM
Networking
Info: Arrive early to sign in and expand your network, as we have a 30-minute networking session from 12:00 PM to 12:30 PM. This is a fantastic opportunity to connect with like-minded individuals. Please have your Eventbrite QR code ready for a seamless sign-in experience.
🕑: 12:30 PM - 02:00 PM
Masterclass Workshop
Event Venue & Nearby Stays
DMZ Sandbox, 341 Yonge Street, Toronto, Canada
CAD 0.00
