About this Event
Build Your Fashion Empire: From Concept to Sales
Course Overview: This comprehensive 1-day intensive workshop is designed to guide aspiring fashion entrepreneurs through every step of building a successful fashion brand, from defining your niche to launching your collection. You'll gain practical insights, expert advice, and actionable strategies. Whether you're starting from scratch or looking to enhance an existing brand, this workshop will provide the tools and knowledge needed to thrive in the competitive market.
We will go over the following topics:
Creating your foundation
Your business plan
Designing or curating your collection
Finding trends and creating a mood board
Creating your digital presence
Digital Marketing and branding
Sales strategies
Planning your photo shoot
Learn more about me www.TonikaOuterbridge.com
Have questions text me at 866-452-2623
Click here to get your business website
The Foundation
🕑: 12:00 PM - 01:00 PM
The Foundation of Your Fashion Brand
Info: Defining Your Niche and Target Audience
Identifying Trends and Market Gaps
Creating Your Unique Selling Proposition (USP)
Developing Your Brand Identity (Logo, Colors, Fonts, etc.)
Designing Your Collection
🕑: 02:00 PM - 03:00 PM
Designing or Curating Your Collection
Info: Trend Forecasting and Inspiration Boards
Fabric Sourcing and Selection
Sketching or Hiring a Designer
Creating Tech Packs
Choosing Manufacturers and Suppliers
Manufacturing
🕑: 01:00 PM - 02:00 PM
Sourcing Materials & Production
Info: Planning Out Your Inventory & Budget
Determining Which Country You Should Source Materials (China, India, Africa, or USA)
Which Tradeshows Should You Attend
Finding the Right Manufacturer and Do You Need a Production Manager
Finding Wholesalers
Your Digital Presence
🕑: 03:00 PM - 04:00 PM
Creating Your Digital Presence
Info: Building Your Website (Shopify, Wix, etc.)
Developing a Social Media Strategy
Crafting Effective Product Descriptions and Photography
Implementing SEO Strategies for Fashion Brands
Marketing and Branding
🕑: 04:00 PM - 05:00 PM
Marketing and Branding
Info: Crafting Compelling Campaigns and Launch Strategies
Leveraging Influencers and Brand Ambassadors
Creating Experiential Marketing Events
Using PR Strategies to Gain Exposure
Sales Strategies
🕑: 05:00 PM - 06:00 PM
Sales and Retail Strategies
Info: Selling Through E-commerce Platforms
Partnering with Retailers and Boutiques
Developing Wholesale Strategies
Hosting Pop-up Shops and Fashion Shows
Photoshoot
🕑: 06:00 PM - 07:00 PM
Planning Your Campaign
Info: How to Find Your Team (Photographer, Producer, Stylists, etc.) Planning Your Campaign (Ecommerce, Editorial, & Lifestyle) Creating Your Budget Creating Your Shot List
Event Venue & Nearby Stays
6504 Old Branch Ave, 6504 Old Branch Avenue, Temple Hills, United States
USD 103.22 to USD 1815.87
