About this Event
With funding from the Government UK Shared Prospertity Funding, Cotswolds Tourism are delivering a visitor economy support programme to help local businesses thrive by developing and promoting new experiential products and reach new audiences.
This in person workshop is being delivered in partnership with Unmissable England and its founder Chris Brant who has dedicated his career to transforming the way people explore and connect with England's rich heritage and vibrant culture.
This workshop is designed for SMEs with practical tips to help businesses understand the routes to market via the travel trade.
Workshop agenda:
• Introduction to Domestic & Inbound Tourism
• Getting to Market
• Meet the Markets
• Defining Your Product - Value/Pricing
• The Travel Distribution System
• Activity
• Q&A Discussion
• Next Steps
This workshop has been designed to supports businesses who are developing or already hosting experiences or activities, to identify their target markets and consumer segments. The workshop covers the important link between value, pricing and markets, how and where to distribute products in order to reach preferred markets.
We’ll look at the sometimes-complicated world of travel trade to make it a lot clearer. This session builds on from the Experience Maker Workshop, providing further insights and practical solutions in identifying and reaching new target markets when distributing tourism products.
Note further 1:1 support, resources and priority booking to additional workshops will be on offer for a small number of businesses in each local authority area where UKSPF funding has been allocated.
Event Venue & Nearby Stays
Tewkesbury Growth Hub, Gloucester Road, Tewkesbury, United Kingdom
GBP 0.00
