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Think the only way to grow profit is to sell more? Think again. There’s another powerful lever you may be overlooking: your pricing. The price you choose has just as much impact on your profit as the number of sales you make. Too often, prices are set by guessing, copying competitors, or just picking a number that “feels right.” That approach leaves money on the table and keeps your business from reaching its full potential.
In this hands-on workshop with Ross Miller, former director of the IL SBDC at Bradley University and entrepreneur, you’ll discover how to price strategically and confidently. You’ll walk through a proven pricing system step by step and be able to apply it to your business immediately.
You’ll learn:
✅ Why increasing sales isn’t the only path to increasing profit
✅ The factors unique to your business that affect pricing
✅ How to avoid common mistakes that cut into your margins
✅ A practical, repeatable system for pricing with profit in mind
📅 Tuesday, September 23
🕔 5:00 PM – 6:30 PM
📍 Pekin Area Chamber of Commerce – 402 Court Street, Pekin
Bring your numbers, your notebook, and maybe even your business bestie—you’ll be working on your pricing in real time. Leave with tools and confidence to set prices that actually work for your bottom line.
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Event Venue & Nearby Stays
Pekin Area Chamber of Commerce, 402 Court St, Pekin, IL 61554-3201, United States
