How to Leverage Your Culture as a Strategic Advantage

Join us for a practical, actionable program designed to help you leverage your corporate culture as a competitive advantage. Former award-winning CEO David Friedman will share insights and tools to build a high-performance culture. David’s program covers such topics as:

• The powerful framework for treating culture as a core business process
• The difference between values and behaviors and why it’s more than just semantics
• Critical mistakes most leaders make in defining their culture, and how to avoid them
• How to scale your culture as your company grows
• The role of ritual in sustaining a focus on culture over the long run

Event Venue & Nearby Stays

Morrison Insurance Services, 2710 Gateway Road, Carlsbad, United States