About this Event
Do you have a story that deserves to be heard? This comprehensive course equips you with the knowledge and skills to secure media coverage and shine in interviews across various platforms.
About the Course
Whether you're an entrepreneur, artist, advocate, or simply someone with a unique perspective, this course will empower you to:
Land the Interview:
- Craft a compelling narrative: Learn how to identify newsworthy angles and tailor your story to different media outlets with press kits, press releases, and digital media.
- Build your media list: Discover effective strategies for researching and contacting relevant journalists, editors, and producers.
- Pitch like a pro: Master the art of crafting irresistible pitches that grab attention and land you interviews.
Ace the Interview:
- Navigate different media formats: Understand the unique requirements and expectations of print, digital, TV, radio, and podcast interviews.
- Prepare with confidence: Learn how to research the interviewer, anticipate questions, and develop clear, concise talking points.
- Deliver your message effectively: Master techniques for clear communication, body language, and staying on message under pressure.
- Handle tough questions: Develop strategies for responding to challenging or unexpected questions with grace and composure.
- Interview Dos & Don'ts: Learn what to say, what not to say, and how to conduct yourself professionally during media interviews to maximize your impact and credibility.
Bonus:
- Leverage social media: Learn how to amplify your media coverage and build an engaged audience online.
- Media training simulation: Get hands-on experience with mock interviews tailored to your specific goals and media targets.
This course is perfect for:
- Entrepreneurs and business owners
- Artists, musicians, and creatives
- Non-profit organizations and advocacy groups
- Authors and public speakers
- Anyone with a unique story to tell
Don't wait to be discovered. Take charge of your narrative and master the media spotlight!
Enroll today and take the first step towards becoming a media-savvy storyteller!
About the Instructor
Frederick Goodall is a skilled communicator, marketer, and PR professional.
He was the Director of Communications at BakerRipley, the largest nonprofit in Texas, and secured hundreds of media hits during his tenure.
He has also secured media spots for Kellogg's, Omron, Zuhri Care, The Gite Gallery, Afro-Latin Fest, Yellow Cab, This Woman's Work, Houston Turkey Trot, Star of Hope.
He has been a featured expert on national media outlets such as NPR, CNN, HLN, Black Enterprise, Ebony, HuffPost Live, Newsday, Sprout Social, and several radio stations nationwide.
He regularly appears on local media outlets such as Houston Public Media, Fox 26 Houston, ABC13, Majic 102.1, 97.9 The Box, The Bull 100.3, NGen Radio, Great Day Houston, and KPRC.
He has been a featured speaker and panelist at blogging and social media conferences such as Blogalicious, Houston Social Media Breakfast, BlogHer, Dad2.0, Niche Parent Conference, Latism, Hispanicize, KBR Leadership Conference, and others.
His writing has appeared in The New York Times, The Houston Chronicle, Essence, Babble, Details Network, SheKnows, Mamiverse, Voxxi, Your Teen Mag, Folio Weekly, and others.
Getting to ImpactHub
If you are driving, Parking is free and plentiful. The entrance to the garage is on Fannin Street on the East side of the building directly across the street from the Cathedral (set your GPS to 1808 Fannin Street to go directly to the garage).
Exit the garage and go to the first floor. A security guard will be there to direct you to ImpactHub.
Event Venue & Nearby Stays
Impact Hub Houston, Main Street, Houston, TX, USA, United States
USD 99.00