How to Define your Brand Essence

In a Nutshell, You'll Learn:

• The simple science of brand strategy and communications.
• The key question to ensure your communications are set up correctly.
• How to use branding to set your business up for the future confidently.
• Why most people misunderstand branding and what to do instead.
• Techniques for keeping your business and communications 'on brand.'
• How to stop worrying about whether you're 'saying the right thing' in posts, ads, or blogs, and improve your sleep.

This hands-on session will teach you how to save time and money on marketing, communications, and content development. You'll learn to maximize your brand with minimal cost through live examples, demystifying the process of setting the right brand strategy. You'll leave with increased confidence in your marketing efforts, knowing your communications reinforce your core product or service. No matter the size of your business, this session will empower you to present your business authentically.

What You'll Walk Away With:

• Simple strategies to reduce stress and remove doubt around future marketing and communications plans.
• Practical guidance on aligning your brand, marketing strategy, and future communications.
• Clear answers to questions like 'what should we say/do/write?'
• Confidence in presenting and representing your business in the market.
• A deep understanding of how your brand affects everything you do and actionable steps you can take.
• Time-saving techniques for strategic decision-making, content development, and briefing staff or external partners.

Cliff Moss of Good Business Matters is an impact catalyst that enables potential through insight, expression, and guidance.

Cliff is a relentless brand builder and impact catalyst. He founded his first creative agency in 1998 and over the last 25 years has guided some of the world's largest brands (L’Oreal, Heineken and Ansell), and smallest not-for-profits (New Zealand’s Department of Environment, Sisterworks and Little Bertha) through radical changes in drection. Cliff is now a seasoned creative strategist dedicated to creating impact-led brands.

Event Venue & Nearby Stays

Bargoonga Nganjin, North Fitzroy Library, 182-186 Saint Georges Road, Fitzroy North, Australia