How to Advertise Your Business on Radio: Free Event with Bauer Media

Are you a Marketing Manager, Marketing Director, Business Owner or the decision-maker at your company and you're searching for new ways to market your business and find new customers?

Come to this event and find out how Radio remains one of the most powerful ways to reach new customers, build trust, and create memorable brands.

Following our successful first event at The Bull Hotel, Peterborough in October, The Peterborough Advertising and Marketing Company, in partnership with Bauer Media, is hosting a free event designed to help businesses understand how modern radio and audio advertising can generate real results.

This session will show you exactly how to:

• Plan effective radio campaigns.
• Buy radio audiences with precision.
• Use sonic branding that sticks in customers’ minds.
• Prove the ROI of radio advertising compared to other channels.
  

Why Attend This Event on Radio Advertising?

If you’ve been wondering “does radio advertising work for businesses like mine?” — this event will give you the answers.

What will you learn?

• Why radio advertising works better than social media scrolls or online display ads.
• How sonic branding (jingles, sonic logos, and voiceovers) stays with your customers long-term.
• Where your audience listens today — smart speakers, streaming, FM, and DAB.
• How to target radio ads for location, context, and listening habits.
• How to track and prove ROI from your radio campaigns.
• Creative secrets from the experts at Bauer Media on how to make radio ads that actually sell.

Who should attend?

This event is exclusively for:

• Marketing Managers
• Marketing Directors
• Business owners and decision-makers responsible for advertising budgets.

If you want to know how to advertise your business on radio effectively, this event is for you.

What did our delegates from our first event say about the event?

Here's a selection.

Tony Gardiner, Hegarty Solicitors:

So after attending this morning’s event - is radio advertising old school?

Definitely not!! Like everything else, technological innovation is making this an essential part of your marketing portfolio. Highly targeted and very creative - with messaging that sticks in the brain!

Ash Parmenter, Currys for Business:

A fab event. I learned loads about how radio advertising is such a fantastic way to engage audience members, and how it compares positively to other advertising methods. Brilliant.

The technology behind audio advertising is getting insanely good, and I learnt that through smart speakers such as Amazon Alexa it can tailor and personalise ads to the individual listener, including your likes, location, time, and even the weather!

Sophie Molesworth, Sycamore BMW & Mini

Thank you for inviting us along to this morning’s event on The Power of Audio! I went in as a marketing manager with a healthy dose of scepticism about radio, especially around audience targeting and attributing ROI in radio campaigns.

Digital radio is driving a new wave of audience growth. With smart speakers and streaming platforms becoming household staples, radio is no longer just a traditional medium — it’s evolving with listener habits.

The rise of “audioXi” a new era of digital audio advertising. This innovative approach is opening doors for smarter targeting, deeper campaign insights, and stronger ROI measurement.

Olivia Hubbard, CPSL Mind

Thank you for inviting me and Alice to a brilliant workshop event sharing knowledge and reflections on all things radio marketing at The Bull Hotel Peterborough. We took a trip down memory lane by listening to audio advertisements and found out more about the power of storytelling for audio.

Extras

Bring a business card! One guest wins a smart speaker in our sonic quiz.

Please arrive from 9.30 to 9.45 so we can check you in and get you a cup of tea or coffee before we start at 10am.

There are only 30 places available for this event so book your place to make sure you don't miss out.

Please note, this is not a networking event, the organisers will be in touch with each person who registers in order to make sure they are a decision maker and are in control of their companies advertising and marketing budget.

Info: Dominic, the founder of the Peterborough Advertising and Marketing Company welcomes our guests to the event, discusses the running order and introduces Freddie Scherer, Bauer Media Senior Account Manager and Simon White, Beauer Media Creative Solutions Director.

Info: Discover why audio beats scroll-fatigue: it commands attention, encodes memory, and moves customers from hearing to doing. You’ll leave with a framework to turn reach into measurable response this quarter.

Info: We’ll show how to aim in-stream audio with precision: geo, context, frequency, and prove it with clean attribution. Expect a candid “what works / what wastes” rundown and a plug-and-play checklist for your next plan.

Info: A chance to check your emails and messages, ask any questions about the first session and to engage with other guests.

Info: Simon opens his playbook… then shows how to turn a business goal into a tight audio brief, choose voice/SFX with intent, and judge whether a script is ready to air. You’ll leave knowing exactly what “good” sounds like - and how to get there.

Info: Freddie, Simon and Dominic will take any questions about the presentation from guests and our winner of the Sonic Quiz will be drawn!

Info: We'll summarise the event and we'll each be on hand to have follow up conversations with guests.

Event Venue & Nearby Stays

The William Cecil, Stamford, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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