How Space Florida is Shaping a New Narrative for a Changing Industry

Rebranding Space: How Space Florida is Shaping a New Narrative for a Changing Industry

We have entered a new era in the space industry that extends beyond just exploration to include commercial ventures and tourism. As Florida's aerospace finance and development authority, Space Florida is leading the charge in building a thriving space ecosystem to support a booming industry that is expected to reach $1.8 trillion in value within the next decade.

Hear from Alayna Curry, Director of Public Relations at Space Florida, about how they are leveraging strategic PR to reshape public perception and drive sustained growth across the state and beyond.

Networking & Breakfast: 8:30 a.m. - 9:00 a.m.

Program: 9:00 a.m. - 10 a.m.

Location: UCF Downtown - Dr. Phillips Academic Commons, Room 107

*Parking is available on the street and the Parramore Garage for a fee.

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Meet Alayna

Alayna Curry, APR is the Director of Public Relations at Space Florida, the state’s aerospace finance and development authority. In this role, she oversees external communications and collaborates with commercial, government and military partners to solidify Florida’s position as the world’s premier space hub. With over 15 years of experience in public relations, Alayna has held pivotal roles in major industries across Florida, including Orlando Health and the Central Florida Expressway Authority. Outside of her full-time career, Alayna is also a certified group fitness instructor specializing in women’s fitness. Alayna and her husband Brenton reside in Orlando and have two boys – Clayton (9) and Henry (5).

Event Venue & Nearby Stays

UCF Downtown - Dr. Phillips Academic Commons - Room 107, 500 West Livingston Street, Orlando, United States