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CEOs make mistakes due to their own psychological biases – but they also profit from the biases of others. Some exploit investors by catering to sentiment – adding “.com” to their name during the Internet bubble or entering “hot” industries to inflate their valuations. Other exploit customers – selling cheap printers hoping they’ll ignore the price of expensive toners, or offering mobile phone plans that profit from customers underestimating their usage.The talk shows how we can guard against such behaviour.
Details on how to register for 2021 lectures will be updated in due course on the webpage for the event.
https://www.gresham.ac.uk/lectures-and-events/profit-mistakes
We are hoping to reintroduce live audiences gradually: please sign up for our newsletter to get updates: https://www.gresham.ac.uk/newsletter/
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Event Venue & Nearby Stays
Museum of London, 150 London Wall, London, United Kingdom