How Brands and Creators Win Together on TikTok

Thu Jun 17 2021 at 05:30 pm to 08:00 pm

LINK HQ | Los Angeles

LINK - TikTok Brand Factory
Publisher/HostLINK - TikTok Brand Factory
How Brands and Creators Win Together on TikTok
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How can Brands and Creators win together on TikTok?
About this Event
Event Photos

LINK is bringing you one of the first in-person events post-pandemic with a notable thought leaders panel to tap into how to tackle those struggles, followed by a Q&A and an industry networking cocktail.

Last year we witnessed the establishment of TikTok as a social media behemoth. This platform enables any channel, even without an existing presence, to go viral as never seen before in any other social media platform. However, businesses are still struggling to understand how to properly leverage TikTok. Joins us and our expert panelists to learn how Brands and Creators can win together on TikTok!


We will discuss topics such as how to build a brand channel, how to format content to your audience that is favored by the algorithm, influencer marketing on TikTok, boosting content with influencers, leveraging platform trends and out of the box campaigns.

Event details:

  • Date: Thursday, June 17th 2021, 5:30-8pm PT
  • Finger food & beverages will be served
  • Location: Rooftop of a West Hollywood Hills mansion with 360 views of LA
  • Logistics: Ridesharing recommended, limited street parking

Panelists:

Meg Scheding (Moderator) is a seasoned product marketing executive and startup advisor. She has held senior roles at startups (Fullscreen, Welcome Tech), government agencies (LA Department of Water & Power, NYC Department of Education), and large scale orgs (NBC, Demand Media). She currently leads go-to-market strategy for Brex’s ($7.4B valuation) software suite, reimagining financial systems so every growing company can realize their full potential. Her passions are fintech, consumer social apps, and edtech.

Ben Ungvari is a globally experienced marketing director with 10+ years of success in B2C brand marketing and digital user acquisition. For the better part of his career, Ben has helped deliver high growth on global brands like Pantene, Head & Shoulders and Duracell in highly complex and dynamic regions while working at leading consumer goods company Procter & Gamble. One of his most notable achievements during this period was developing an ad campaign for the Duracell brand in Sub-Saharan Africa that would go on to win the Cannes Golden Lion advertising award in 2017. After spending over a decade at P&G, Ben would go on to be head of marketing for Bolt, voted Europe’s hottest unicorn at the Europas Awards, and helped launch their food delivery platform during the COVID-19 outbreak. Most recently, Ben was appointed as VP of Growth for Exodus, a leading blockchain and cryptocurrency application platform (recently valued at $710M and successfully raised $75M filling through an SEC qualified regulation A public offering). Ben is well versed in strategic growth marketing and creating ad campaigns with storytelling that resonated with consumers.

Katja Glieson is a content creator, recording artist, actor, and writer/ director who has amassed an audience of ~10 million fans across her social platforms. Katja has made a name for herself as an innovative artist and storyteller, integrating multiple disciplines into engaging content that has sparked the imagination of millions, especially the youngest of audiences that adore her unique sense of humor, powerful vocals and impactful stories. Her videos often amass millions of views each, having achieved over 1 billion lifetime views across various projects. Her "Open Mic" Barbie- inspired series on TikTok and YouTube alone has over 100 million views. As a result, her work has caught the attention of many top brands, including Amazon, Google, The CW, Manscaped and many others. Whether it’s performing live at huge festivals to thousands of fans, creating exciting music videos to her hit songs like the instantly viral 'Come Thru' and as Elsa in the original 'Princess Rap Battle', or writing and acting in viral SNL style sketch comedy, she has demonstrated the ability to create compelling and authentic content for any project she channels her passions into.

COVID-19 guidelines:

Each attendee must show a vaccine record or a negative COVID-19 test collected up to 72 hours prior to the event. The event will also be outdoors.

* The novel coronavirus, COVID-19, has been declared a worldwide pandemic by the World Health Organization. COVID-19 is extremely contagious and is believed to spread mainly from person-to-person contact. By entering the venue and/or the event, you (a) acknowledge the contagious nature of COVID-19 and voluntarily assume the risk that you may be exposed to or infected by COVID-19 and that such exposure or infection may result in personal injury, illness, permanent disability, and death, (b) voluntarily agree to assume all of the foregoing risks and accept sole responsibility for any injury, illness, damage, loss, claim, liability, or expenses, of any kind (“Claims”), that you may experience or incur, and (c) hereby release, covenant not to sue, discharge, and hold harmless the venue, event promoter(s), vendor(s), and each of their respective parents, members, partners, affiliates, divisions, subsidiaries, and landlords and their respective officers, directors, and employees from Claims of any kind arising out of or relating thereto. *


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Event Venue & Nearby Stays

LINK HQ, Sunset Plaza Dr, Los Angeles, United States

Tickets

USD 0.00

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