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Downtown Denison Hot Chocolate FrolicSaturday, January 17, 2026 | 11 AM–4 PM
Location: Downtown Denison
Bundle up and head downtown for one of Denison’s coziest winter traditions—the Downtown Denison Hot Chocolate Frolic. This free, family-friendly event invites you to spend the day strolling Main Street, sipping hot chocolate, and shopping local.
What to expect
* Free hot chocolate samples at each participating business
* 30+ downtown shops, boutiques, and restaurants (more being added)
* A relaxed, come-and-go format—start at any location
* A perfect outing for families with young kids and college students
Each stop offers hot chocolate plus shopping, with many stores running winter specials and in-store promotions. Everything is indoors, making it an easy, weather-proof way to enjoy a January afternoon downtown.
Why do people love it
* No tickets. No wristbands. Just show up.
* Easy walking route through historic downtown Denison
* Warm drinks, cozy shops, and small-town charm
* A great way to discover new local businesses
Helpful details
* Cost: Free
* Time: 11 AM–4 PM (come and go)
* Weather: Rain or shine
* Map: A downloadable event map will be shared closer to the event
Whether you’re making memories with your kids, meeting friends for a winter stroll, or just looking for something fun to do in Denison, the Hot Chocolate Frolic is the perfect way to warm up downtown.
👉 Mark your calendar and check back soon for the full list of participating businesses and the event map.
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Event Venue & Nearby Stays
Downtown Denison, 409 W Main St, Denison, TX 75020-3126, United States
Concerts, fests, parties, meetups - all the happenings, one place.
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