Holiday Email Marketing for Biz Owners

Marketing during the holidays doesn’t have to be spooky, babe!

Let us help you cast a spell on your email marketing and messaging so you can reach & resonate with your dream clients AND enjoy the holidays.

We have two incredible speakers for this workshop! Meet Erika Vidal Holmes of Erika Holmes Copywriting & Content Strategy and Jillian Abby of Queer Abby.

Erika is covering:

• Why you need a Welcome (aka Nurture) Sequence/what goes into one
• Why a welcome sequence is super important, no matter what kind of business you have
• How to write it without overthinking it
• Injecting personality is KEY (and how to do it)

Jill is covering:

• Unleash Your Creativity in Messaging
• Ways to enhance your creativity when writing for your business
• Tools for overcoming writer's block in your messaging
• Techniques to craft a message that captures the attention of your readers

You’ll leave this workshop with a welcome sequence outline you can easily implement in your business AND a set of creative messaging ideas to rock your holidays sales!

Wine, snacks & non-alcoholic beverages will be served.

If you’re a Classic Babe member of Babe Crafted and want to bring a guest, email Gina their name and email address to save their spot: [email protected]

This event is open to Babe Crafted members, Embarc Collective member, and non-members. There are ticket types for every kind of babe– choose the one that goes with your member or non-member status. Thank you!

COVID Safety Guidelines:

• If you're been exposed to someone with COVID or have any COVID symptoms, please refrain from joining us in person.
• Masks are recommended when not eating/drinking.

About Erika Holmes:

Erika Holmes is a website and email copywriting expert who helps entrepreneurs find the sweet spot between clarity and personality in their marketing message. She writes website copy that makes your ideal clients think, “Damn, I need to hire her.” Through her work with big and small brands alike, she’s seen firsthand that putting personality in your copy is the fastest, best way to attract dream clients.

In addition to online entrepreneurs and personal brands, Erika’s list of clients includes eBay, StubHub and Levi’s and many more. She’s on a mission to show her kids and other aspiring entrepreneurs that they can make a damn good living doing what they love — even with an English degree. Learn more at erikaholmes.com

About Jillian Abby:

From CPA to massage therapist, bar owner to educator; she's a Jill of all trades. That means one thing... Jill is well-versed in putting herself into another person's shoes. As a creative copywriter, Jill's soul purpose is helping entrepreneurs amplify their voice so that customers respond. Learn more at queerabby.com

About Embarc Collective:

Embarc Collective is Florida's fastest-growing startup hub, supporting nearly 150 tech- and tech-enabled startups. Embarc Collective helps Tampa Bay’s startup talent build bold, scalable, thriving companies.

Our staff of account managers, business strategy coaches, and function-specific coaches deliver individualized support to startups inside of Embarc Collective’s state of the art 32,000 square foot collaboration facility. Learn more at embarccollective.com

About Babe Crafted:

Babe Crafted is an inclusive community for women entrepreneurs who want to get noticed online while building genuine connections and sharpening their skills.

Babe Crafted isn’t just another networking group: Our membership is where authentic relationships are formed, game-changing business lessons are learned, and organic referrals are gained (helloooo dream clients!).

Ever wish you had a supportive squad of biz besties to cheer you on — or to give you a pep talk when things get rough? We’ve got you, babe! Our diverse group of 140+ badass female biz owners was born in Tampa Bay and now spans all different industries and both sides of the Atlantic. Ready to join us? Learn more at babecrafted.com

Event Venue

Embarc Collective, 802 East Whiting Street, Tampa, United States