Advertisement
Link to register: https://www.herplacefoundation.com/event-details/herplace-the-brand-labTired of posting and hoping for the best?
You know you need to show up on social media. You know content is how you grow your business. But between the overthinking, the overwhelm, and the "what do I even post?" paralysis, you're stuck in a cycle of inconsistency.
You've tried:
Winging it (and running out of ideas by Tuesday)
Posting what's popular (but it doesn't feel like YOU)
Spending hours creating content that flops
Investing in courses you never finish
What if there was a better way?
Welcome to The Brand Lab
This isn't another workshop where you take notes and figure it out later. This is where strategy meets execution. Where you walk in overwhelmed and walk out with a content library that will serve your business for months.
Save my seat: https://www.herplacefoundation.com/event-details/herplace-the-brand-lab
The formula is simple:
Proven Social Media Strategy +
Elevated Brand Presence +
Guided Content Creation +
Community + City Resources = A Visible, Booked-Out Business
In one power-packed day, you'll learn the systems, create the content, connect with women who are just as serious about their business as you are, AND discover resources available to you through the City of Colorado Springs.
YOUR DAY AT THE BRAND LAB
10:00 AM - Welcome & Introductions
10:10 AM - City Resources for Your Business: Shakanah Tedder, Small Business Development Administrator for the City of Colorado Springs, shares resources available to local entrepreneurs
10:40 AM - Content Strategy with Winni Carter Learn the exact content strategies that keep your feed full and your audience engaged. Master content batching, carousel creation, and the systems that eliminate social media burnout.
11:40 AM - Luxury Brunch & Networking Connect with fellow business owners over a curated charcuterie spread by Salt and Swine Charcuterie Co. Build relationships that last beyond the event.
12:30 PM - Content Creation Lab Put strategy into action. Rotate through Instagram-worthy stations throughout the real estate office, creating months of content with guidance and support.
2:30 PM - Wrap & Next Steps Leave with your content library, new connections, and a clear action plan for 2025.
WHAT'S INCLUDED:
Professional Headshots: Come with your best smile and look that showcases your brand! Mya Wadsworth Photography will capture your brand in just a few snaps.
Content Strategy Masterclass with Winni Carter: Learn batching systems, carousel strategies, and the exact framework to never run out of content ideas again. (Value: $350)
City Business Resources Presentation: Discover grants, programs, and support available through the City of Colorado Springs with Shakanah Tedder, Small Business Development Administrator
Guided Content Creation: Hands-on creation time at multiple styled stations. You'll leave with weeks (even months!) of b-roll, reels, and stories in the bank. (Value: $200)
Charcuterie Brunch by Salt and Swine: Premium spreads, drinks, and snacks throughout the day. Because you deserve to be fed well while you work.
Community & Connections: Network with ambitious business owners who GET IT. Exchange ideas, support each other, and build genuine relationships.
Instagram-Worthy Venue: Create content at Lana Rodriguez Real Estate Office - a beautiful, styled space designed for great photos.
Pre-Event Prep Guide: Receive a detailed checklist so you show up ready to maximize every minute of the day.
Actionable Systems: No fluff. No theory. Just proven strategies you can implement immediately.
Total Value: $675+
Your Investment: $65
THIS IS FOR YOU IF...
✔️ You're a service provider, coach, realtor, or product-based business owner
✔️ You're tired of inconsistent posting and want a SYSTEM that works
✔️ You're ready to invest in your visibility (without breaking the bank)
✔️ You want to connect with other ambitious women in business
✔️ You're serious about showing up and showing OUT in 2025
✔️ You're a new or growing business that needs access to strategy AND resources
WHAT YOU'LL LEAVE WITH:
By 3:00 PM, you'll walk out with:
Months of content ready to post (b-roll, reels, stories, carousel ideas)
A proven content batching system you can replicate every month
Clear strategies for creating engaging content that feels like YOU
Knowledge of city programs and resources to support your business growth
Connections with like-minded business owners in Colorado Springs
Confidence to show up consistently on social media
A content calendar framework that eliminates decision fatigue
This isn't another event where you leave motivated but still stuck. You're walking out with the content, the systems, AND the confidence.
MEET YOUR INSTRUCTORS:
Winni Carter - Content Strategist
Winni Carter is a marketing and content strategist who helps business owners break free from social media overwhelm by showing them how to use social media to build connection. Her approach is strategic, human-first, and rooted in storytelling, trust, and sustainable systems that actually work. Winni teaches clients not just what to post, but why it works and how to make it effective for their specific business. By blending authentic content creation with relevant trends, she helps brands turn connection into relationships; and relationships into revenue.
Shakanah Tedder - Small Business Development Administrator
Shakanah Tedder serves as the Small Business Development Administrator for the City of Colorado Springs, connecting entrepreneurs with resources, grants, and programs designed to help local businesses thrive.
Mya Wadsworth - Professional Photographer
Mya Wadsworth is a Colorado Springs based photographer, born and raised in the area and a graduate of Manitou Springs High School. Raised by a single mother and small business owner, Mya developed a passion for entrepreneurship early on and now works toward building a thriving business of her own.
A mother of two children with autism, Mya brings empathy and intention into her work. She began photographing in 2022 and has since leaned into a creative, moody, editorial style. Specializing in headshots, branding, creative sessions, and weddings, Mya is driven by connection, storytelling, and the belief in community over competition. Especially when supporting small and women-owned businesses.
EVENT DETAILS
Date: Saturday, February 7, 2026
Time: 10:00 AM - 3:00 PM
Location: The Lana Rodriguez Group Powered by REAL Broker, LLC 417 S Cascade Ave Colorado Springs, CO 80903
Investment: $65
Capacity: Limited to 25 attendees
Hosted by: HERplace Foundation and Lana Rodriguez
Lead Instructor: Winni Carter
Special Guest: Shakanah Tedder, City of Colorado Springs
Catering: Salt and Swine Charcuterie Co.
Venue Partner: Lana Rodriguez Real Estate Group
https://www.herplacefoundation.com/event-details/herplace-the-brand-lab
Advertisement
Event Venue & Nearby Stays
PCS Colorado - The Lana Rodriguez Group, 417 S Cascade Ave, Colorado Springs, CO 80903-3838, United States
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
