Growing audiences and driving engagement in B2B publishing, media & events.

A must-attend for marketers in the B2B publishing, media or events sector. Expert insights and practical advice from our expert panel.
About this Event

B2B publishers and media firms are juggling events, content, subscriptions, and communities to grow audiences and keep them engaged year-round. But what’s actually driving results — and what’s just making more noise?

In this panel, senior marketing leaders who’ve been in the thick of it share real-world insights on what’s working (and what’s not). No fluffy theory — just practical strategies for building connected audience experiences across events and media.

We’ll explore:
🔹 Connecting events, content, and digital products to keep audiences coming back for more
🔹 How to cut through the noise with compelling narratives and storytelling that turn audiences into engaged communities
🔹 What works (and what doesn’t) and how to craft content that actually resonates
🔹 Practical ways to test, learn, and adapt faster (without burning out your team)
🔹 How leading B2B publishers are transforming unknown audiences into loyal, engaged communities

Expect candid, experience-backed insights — plus actionable ideas you can implement right away to sharpen your audience strategy and make your marketing more effective.