Grow Your Business With LinkedIn

Learn how to harness the power of LinkedIn to grow your business.

This workshop will cover strategic approaches to profile optimisation, content creation, and network expansion on LinkedIn.

We will teach you how to

• Make LinkedIn a profitable part of your marketing strategy
• Turn your profile & page into high-converting landing pages
• Create content that is visible and engaging to your audience
• Build a valuable network of connections
• Generate leads and opportunities

Agenda:

Fundamentals of LinkedIn

• Brief overview of LinkedIn’s for sales and marketing
• Understanding LinkedIn’s unique tools and features

Optimising Your LinkedIn Profile

• Step-by-step guide to creating a professional and engaging LinkedIn profile
• Tips on using keywords, endorsements, and recommendations effectively

Content Creation and Posting Strategies

• Crafting compelling content: articles, posts, and videos
• Best practices for regular engagement and building an audience

Networking and Relationship Building on LinkedIn

• Techniques for expanding and engaging your network
• Using LinkedIn groups and messages to connect with industry leaders and potential clients

Lead Generation

• How to use LinkedIn to generate opportunities

Meet Your Trainer - Kristian Downer

Kristian is a Peterborough-based marketing trainer with more than 10 years of experience helping businesses large and small, grow using social media.

Event Venue & Nearby Stays

Allia Future Business Centre, London Road, Peterborough, United Kingdom