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Expand Your Business Potential with E-Commerce Know-How!In today’s business environment, it is necessary to have a good digital strategy and the necessary online skills to grow your business. Whether you are a business owner or a startup, participate in this virtual workshop to increase your knowledge of e-commerce strategies to help you grow by optimizing your accessibility, capturing new clients, and improving your brand. This is a 6-week course.
Weekly Session Topics
Week 1 | Define Your E-Commerce Business Model
Speakers:
Minerva Calatayud, Director of Entrepreneurial Business Program and Services, WBDC
Kristen Gehrig, Associate Director, Entrepreneurial Business Program and Services, WBDC
Week 2 | E-Commerce Platform Selection, Do’s/Don’t’s for Setting Up an Online store
Speaker:
Sarah Cervantes, Owner and Graphic Designer, Send Me A Dream
Week 3 | Paid, Earned and Owned Media-Three Essential Elements to Marketing Success
Speakers:
Patty Ross, Owner and Founder, California Wine Marketing, Golden State Marketing
Brandon Leibowitz, Owner and Founder, SEO Optimizers
Week 4 | How to Start Selling in Amazon’s Store
Speaker:
Diana Mungu, Program Manager of Small Business Partnerships & Education, Amazon
Week 5 | Understand Your Analytics and Take Action | Understanding the Basics of Business Finance
Speakers:
Francisco Ramirez, Program Facilitator and Partner, Chimbly Consultants LLC
Emma Westfall, Associate Director of Access to Capital Program and Services, WBDC
Week 6 | Overview of Key Elements to eCommerce Business Launch | Plan Presentations
Speakers:
Minerva Calatayud, Director of Entrepreneurial Business Program and Services, WBDC
Kristen Gehrig, Associate Director, Entrepreneurial Business Program and Services, WBDC
Cohort Details
When:
Every Tuesday, May 14 – June 18, 2024
12:00 pm to 2:00 pm, CST
Where:
Virtual Zoom Sessions
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Event Venue
Online event, 8 S Michigan Ave, Chicago, IL 60603-3263, United States,Chicago, Illinois, Chicago, Illinois