Grand Rapids Winter Masquerade City Ball

This January, the city gathers for a night unlike any other.

Betterment Enterprises Incorporated, a Grand Rapids–based organization committed to cultural advancement and community transformation, proudly presents the return of the Grand Rapids City Winter Masquerade Ball—an evening that transcends celebration and becomes a defining civic experience.

Set inside the architectural masterpiece of Mckay Tower, this formal gala brings together leaders, creatives, professionals, and visionaries for a night of beauty, purpose, and connection.

This year's event honors the spirit of innovation across our neighborhoods and celebrates the people shaping our city's future—from emerging entrepreneurs to local artists, builders, educators, innovators, and youth changemakers.

All proceeds will support initiatives that help bring community-driven ideas to life across Grand Rapids.

This is not just a night to attend. It is a moment to be part of something larger.

Formal attire and masquerade masks.
Guests must be 18 or older. Tickets may not be available at the door.

• One complimentary signature cocktail upon arrival
• Live string ensemble and curated DJ sets
• Immersive lighting and projection experiences
• Contemporary dessert installations and performance art
• Holiday gift contributions for local families and youth
• Horse-drawn carriage transportation to and from the Official Lounge Partners: AC Hotel
• Midnight toast under the winter sky
• Food and full-service beverage offerings available throughout the evening
• Surprise installations and interactive moments

Pre-event lounge opens at 5:00 PM at AC Hotel. Carriage boarding begins at 8:30 PM. Return carriage trips begin at 10:00 PM.

EARLY BIRD GENERAL ADMISSION – $55
50% off standard rate through December 29th
Includes: Full event access and one signature cocktail.
Limited to the first 150 guests.

GENERAL ADMISSION – $95
Includes: Full access to the Masquerade Ball and one welcome cocktail.

COUPLES ADMISSION – $165
Includes: Two General Admission tickets at a discounted bundled rate.

PREMIUM ADMISSION – $135
Includes:

• Full access to all event activations
• Expedited VIP check-in
• Reserved seating in a premium lounge area
• One additional cocktail
• Priority boarding for carriage transport

VIP MASQUERADE EXPERIENCE – $185 (Strictly limited to 40 guests)
Includes:

• All Premium benefits
• Access to a private VIP gallery wing
• Three cocktails included
• Commemorative masquerade mask
• Private balcony access during the midnight toast
• First boarding for carriage departure
• Personal welcome concierge upon arrival

GROUP TABLE PACKAGE – $1,950
Includes:

• Premium Admission for six guests
• Reserved branded table in the main lounge
• Priority concierge arrival
• Optional company or sponsor name placement

• Carriage Ride Reservation – $25 (guarantees reserved wave time)
• Masquerade Mask Bundle – $35 (high-quality mask, gift-boxed at check-in)
• After-Party Wristband: AC Hotel – $20 (exclusive late-night reentry + bar access until 1:00 AM)

This is a high-demand, ticketed event produced inside one of Michigan’s premier cultural institutions. Every element of the evening—from attire to timing to guest experience—has been intentionally curated at the highest standard.

This is not a casual gathering. This is a black-tie event designed to elevate the city, spotlight local talent, and empower community-driven impact through fundraising and visibility.

Attendance is limited. Once tickets are sold out, no additional inventory will be released. Guest names may be required at check-in.

Ticket sales open this week. Early purchase is strongly encouraged.

To participate in one of Grand Rapids’ signature nights of elegance, vision, and impact—secure your place behind the mask. Winter Ball!

Date is subject to change depending on availability.

Event Venue & Nearby Stays

The Ballroom at McKay, 146 Monroe Center Street Northwest, Grand Rapids, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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