About this Event
Group Discounts:
Save 10% when registering 3 or more participants
Save 15% when registering 10 or more participants
About the course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This intensive 1-day Google Tag Manager (GTM) course enables you to streamline your website tag management process without relying heavily on developers. You will learn how to set up and manage tags, triggers, and variables, track user behavior accurately, and deploy marketing and analytics scripts smoothly using GTM. The course emphasizes hands-on learning, empowering you to enhance analytics precision, improve marketing insights, and make real-time optimizations confidently.
Learning Objectives:
By the end of the course, you will:
• Become confident in setting up and managing GTM containers
• Be able to implement tracking tags and events independently
• Understand the role of triggers, variables, and the data layer
• Debug issues and validate tag performance in real time
• Optimize tag deployments to support business goals effectively
Target Audience:
Marketing professionals, web developers, web designers, analysts, product managers, and business owners
Why is it the Right Fit for You?
This course is ideal if you’re looking to take control of your website’s analytics and marketing scripts without technical bottlenecks. Our expert instructors simplify complex concepts to make GTM implementation approachable, even if you're not a developer. You’ll experience real-time demonstrations, hands-on practice, and receive practical tips based on real-world scenarios. With small class sizes and interactive sessions, we ensure you're fully supported on your learning journey. Whether you're a marketer or a web analyst, this course equips you with the confidence to make better data-driven decisions.
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Need to upskill your entire team in website tracking and analytics?
We offer in-house training that can be tailored based on your team’s skill levels, tools, and business goals. Enhance collaboration and accelerate implementation by learning together in a private, focused environment—right where you need it.
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Agenda
Module 1: Introduction to Google Tag Manager
Info:
• What is GTM and why it matters
• Benefits of using GTM for marketers and developers
• GTM interface overview
• Activity
Module 2: Setting Up GTM Account and Container
Info:
• Creating a GTM account and container
• Installing GTM on a website
• GTM workspace and version control
• Case Study
Module 3: Tags in GTM
Info:
• Understanding tag types and templates
• Common tags: GA4, AdWords, and custom HTML
• Publishing and versioning tags
• Activity
Module 4: Triggers and Variables
Info:
• What are triggers and how they work
• Types of triggers and when to use them
• Built-in vs user-defined variables
• Hands-On
Module 5: Data Layer Basics
Info:
• Understanding the data layer concept
• Data layer variables and events
• Integrating GTM with custom data layers
• Case Study
Module 6: GTM Preview and Debug Mode
Info:
• Using GTM’s preview mode effectively
• Identifying errors and debugging issues
• Validating tag deployments before publishing
• Activity
Module 7: Tag Management Best Practices
Info:
• Effective organization of tags, triggers, and variables
• Working with version control and environments
• Collaborating with teams securely using GTM
• Role Play
Module 8: Advanced GTM Use Cases
Info:
• Tracking form submissions, scroll depth, and video views
• Custom event tracking with GTM
• Integrating GTM with marketing platforms
• Activity
Module 9: Troubleshooting and Optimization
Info:
• Common GTM issues and how to resolve them
• Performance implications of tag overload
• Maintaining a scalable GTM implementation
• Quiz
Event Venue & Nearby Stays
Regus Raleigh, NC, 8601 Six Forks Road #suite 400, Raleigh, United States
USD 551.34 to USD 723.72
