About this Event
Most businesses know that visibility online requires optimising their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimising: their Google business listing.
Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you.
The average business is found in 1009 searches per month with 84% of these coming from discovery searches. What's more on average 56% of actions on GMB listings are website visits - that's one source of traffic you don't want to ignore.
Google Business is way more than just a maps listing and failing to take it seriously or maximise its capability to talk to your ideal clients means missing out on some serious opportunities.
In this session, Simone Douglas Author of Seriously Social and CEO of Social Media AOK, will take you through the opportunities on the GMB platform and how to take advantage of them to position yourself in the right way.
We will cover how to write and optimise your profile for inbound sales enquiries and expanding your networks including all the updates such as:
- Claiming your Business Profile
- Completing every section of your Google My Business account
- Being meticulous with contact information
- How to select the right primary and secondary categories
- Mark off applicable attributes
- Writing a complete “from the business” description
- Google posts editorial calendar
- Using photos to sell
- Answering customer questions
- Collecting and responding to reviews
- Adding your products and/or services
- Setting up messaging
- Maintaining your Business Profile
KEY INDUSTRY PARTNERS
All of Social Media AOK training and events tickets are available at a discounted rate for Members of our key industry partners including TiCSA, AHASA, MBASA, BNISA, CCFSA, Business SA and Propel SA.
Contact your industry association for a discount code prior to booking.
CONDITIONS OF ENTRY
Do not enter if you are unwell, symptomatic for COVID19, have tested positive for COVID19 or have been exposed to someone who has tested positive for COVID19.
Please adhere to the social distancing and physical contact restrictions. Masks will be required when not seated.
You must follow any directions from the Venue regarding attendance at the venue.
Please provide your name, surname and mobile number (for us if contact tracing is required) or scan in with QR Code
You must adhere to all Government regulations applicable in your State or Territory.
Compliance with these conditions is mandatory. If you attend, you are taken to agree to comply and that you attend at your own risk. If you do not agree to these conditions, you should not attend.
The venue has implemented measures to reduce the spread of COVID19. However such measures are not a guarantee that an attendee won’t contract COVID19 from those in attendance.
Event Venue & Nearby Stays
The Duke of Brunswick Hotel, 207 Gilbert Street, Adelaide, Australia