Goldwin Event Series - Train for Winter by Plogging for the Planet

Goldwin Event Series - Train for Winter by Plogging for the Planet!

Celebrate sustainability with a 4k plogging event to get you ready for all your favorite winter sports! Meet us at the Goldwin San Francisco store for a mix of interval training and trash pickup. Gloves and bags provided. Plogging will be followed by drinks, light fare by Michelin-rated , and a showing of , the award-winning film by the founder of , Jeremy Jones.

Goldwin's winter ski line and newly released Brewed Protein ™️ Collection, made from sustainable Spiber fabric, will be featured at the store. All ploggers will receive a complimentary pair of Goldwin's .

What Is Plogging?

Plogging is a clever fusion of the words "jogging" and the Swedish expression "plocka upp," which translates to "pick up." This innovative fitness practice revolves around a straightforward concept: while you're out for a jog, you simultaneously collect any litter or trash you encounter along your route. Plogging can markedly improve the training value of a run by adding squats and lunges, and if you add some speed to your jog, it becomes fantastic interval training with a social mission!

Plogging originated in Sweden in 2016 following increased concern about plastic pollution. 300 million tons of plastic are created annually, and eight million tons enter our oceans globally. Your participation in our plogging event will help mitigate the plastic that collects on San Francisco's streets and beaches every day.

Listen to Red Bull's to hear the creator of plogging and runner Erik Ahlström explore the connection between running and nature.

Schedule of Events

5:00 - 5:30 pm - Ploggers meetup at Goldwin San Francisco store

5:30 - 6:30 pm - Plogging (2.5 mi/4k) - Interval training meets trash pickup

6:00 - 9:00 - Sake/beer/sparkling water + Japanese fare at the Goldwin store

6:30 - 7:30 - Purple Mountains / Protect Our Winters - Movie Screening & Discussion.

About Protect Our Winters

As a legacy ski brand with a 70-year history in the industry, Goldwin is a proud member of Protect Our Winters, Japan. POW was founded in 2007, when pro snowboarder Jeremy Jones saw that more and more resorts he’d always counted on for good riding were closed due to lack of snow. Something was clearly going on, and he felt the need to act. But he couldn’t find any organizations focused on mobilizing the snowsports community on climate—there was a gap between the impacts that climate change was already having on our great escapes and organized action to address it.

So Jeremy founded Protect Our Winters.

Solving the climate crisis is possible. Based on estimates in the 2018 Intergovernmental Panel on Climate Change (IPCC) report, we have just over a decade to drastically curb our emissions to avoid the worst impacts of the climate crisis. Staying at or below 1.5˚C means we have to slash our greenhouse gas emissions 45 percent below 2010 levels by 2030 and reach net zero emissions by 2050. We know it sounds like a massive task. But we believe that solving the climate crisis is not only possible but within our reach.

About , the film

Professional snowboarder and mountaineer @jeremyjones7046 has an intimate relationship with the outdoors. It’s his escape, his identity, and his legacy. But over the course of his 45 years in the mountains, he’s seen things change: more extreme weather, fewer snow days, and economic strain on mountain towns.

Motivated by an urge to protect the places he loves, Jeremy sets out on a physical and philosophical journey to find common ground with fellow outdoor people across diverse political backgrounds. He learns their hopes and fears while walking a mile in their shoes on the mountain and in the snow.

With intimacy and emotion set against breathtaking backdrops, Purple Mountains navigates America’s divide with a refreshing perspective: even though we may disagree about climate policy, our shared values can unite us.

Goldwin's History - 70 years of skiing!

at Goldwin's historic legacy in the global ski industry.

About Goldwin & Sustainability

is an international technical apparel brand whose purpose is to unify minimalist urban design with technical alpine performance. Its products, ranging from high-performance skiwear, lifestyle apparel, activewear, and outdoor apparel, follow a distinct design philosophy that emphasizes thoughtfulness and uncompromising attention to detail. Goldwin has refined its uniquely Japanese approach to design over a history that spans more than 70 years and has taken the brand to international heights, including affiliation with the Swedish and British national ski teams. Goldwin has flagship retail stores in the US, Japan, Germany, and China; its products can also be found online at https://www.goldwin-global.com/eu/. To learn more, follow Goldwin on Instagram at @goldwin_official and @goldwin_sanfrancisco.

For more on Goldwin's latest sustainability initiatives;

Spiber Brewed Protein ™️ - Most sports apparel is made from synthetic molecular materials (polyester, nylon, etc.) manufactured from petroleum, and the impact of the final product on the natural environment due to microplastic emissions has recently become a pressing environmental issue. As a countermeasure to problems such as these, and in light of concerns about the depletion of petroleum, it is increasingly important that society works to switch to sustainable resources.

To address these global-scale environmental issues, GOLDWIN began researching “structural protein materials” in collaboration with Spiber in 2015 and, in the fall of 2015, announced a prototype outdoor jacket made of this kind of material. In 2019, The North Face released T-shirts and outdoor jackets exclusively in Japan using Brewed Protein™ fiber, a structural protein material newly developed by Spiber in response to performance challenges and product quality requirements. Since then, a variety of apparel products, such as knitwear and fleece, have also been launched by GOLDWIN-managed brands.

Sustainability - https://www.goldwin.co.jp/goldwin/brand/sustainability/

Repair (Don't Replace) - https://www.goldwin-global.com/us/feature/repair-service/ - https://vimeo.com/user88699510/goldwin-repairsforsustainability?share=copy

The Plogging Route

See our 2.5 mi/4k plogging route below...

Event Venue & Nearby Stays

Goldwin San Francisco Store, 444 Jackson Street, San Francisco, United States

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