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Earlier this year, Google said goodbye to Universal Analytics and replaced it with a new and improved version of the tool called Google Analytics 4 (GA4). Both platforms are still currently available, but Universal Analytics is being phased out, so it is crucial that businesses set up GA4 now and ensure you are capturing valuable data. GA4 is significantly different to Universal Analytics so it is key to identify how the platform can be harnessed to capture audience and customer data to help increase conversions.
SocialB will help you explore the features of GA4, show you how it compares and differs with Universal Analytics, and help you discover ways to customise settings and reporting to get the most out of the advanced and flexible measurement it has to offer.
This live 3-hour session will include an interactive presentation with Q&A opportunities throughout.
Don’t get left behind! Start measuring your digital marketing progress and find out how GA4 can help inform your marketing strategy moving forward!
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Event Venue & Nearby Stays
Norfolk Chamber of Commerce, 2 Agricultural Hall Plain, Norwich, NR1 3FS, United Kingdom
Tickets
