About this Event
Get Your Business in the Media: A Hands-On PR Workshop
Join , a seasoned publicist with over 10 years of experience and founder of PR/IR agency, for this practical 2-hour workshop designed to teach you the exact strategies PR professionals use to secure press coverage.
If you're a business owner, entrepreneur, therapist, or other service provider looking to increase brand visibility, gain media recognition, and attract more customers, this workshop is for you.
💡 What You’ll Learn:
✅ How to set the right PR goals for your business
✅ The secrets to crafting a compelling story that grabs media attention
✅ How to find and connect with journalists and editors
✅ What content editors are always looking for
✅ The do’s and don’ts of pitching (with real-world examples)
✅ Best ways to leverage your press features to grow your business
You'll walk away with practical, actionable strategies that you can start using immediately—without needing a PR agency!
Location: 5405 Taylor Rd, Unit 2
Examples of secured coverage for one of our clients, and we will teach you how you can do that for yourself.
🚀 Why Attend?
- Get direct insights from a PR expert who has placed companies and individual in top-tier media
- Learn proven techniques that work for any industry
- Network with other business owners and entrepreneurs
- Walk away with step-by-step guidance to start your own PR strategy
Agenda
🕑: 11:30 AM - 11:45 AM
Welcome & Introduction
Info: Overview of the workshop, goals, and what to expect. Meet your instructor, a PR expert with 10+ years of experience securing media coverage for businesses.
🕑: 11:45 AM - 12:05 PM
Understanding PR & Setting Goals
Info: What is PR and why does it matter? Learn how to align PR strategies with your business goals and identify the right media outlets for your industry.
🕑: 12:05 PM - 12:25 PM
Understanding Your Brand Positioning
Info: ? Defining your unique brand story and message
? Creating a media-ready brand presence (website, social proof, assets)
? Tools & checklists to ensure you’re PR-ready
🕑: 12:25 PM - 12:45 PM
Crafting a Newsworthy Story
Info: ? What makes a compelling story that journalists want
? How to position yourself as an expert in your field
? AI-powered tools to refine your messaging
🕑: 12:45 PM - 01:15 PM
Finding & Contacting Journalists
Info: ? Where to find the right media contacts
? How to build relationships with journalists and editors
? Essential PR tools
🕑: 01:15 PM - 02:00 PM
Q&A
Info: ? Open Q&A for attendees’ PR questions
? Final tips & personalized action plan
? Additional resources & next steps
Event Venue & Nearby Stays
5405 Taylor Rd unit 2, 5405 Taylor Road, Naples, United States
USD 108.55
