GenZ RedY Asia Pacific Consumer Workshop - Singapore

W here do Gen Z consumers source their shopping information from and how does this vary from region to region?

W hat are their shopping habits and what do they dislike most about today's retail offer?

H ow important is social and environmental responsibility to the Gen Z consumer ?

R U GenZ RedY?

m 1nd-set and blueprint are hosting the first Asia Pacific edition of the GenZ RedY consumer insights workshop in a central, convenient location in Singapore (precise venue to be annouced soon) on Sunday 12 May from 15.30 - 18.00 to provide answers to your questions about how you can start to prepare and adapt your strategy to address what will be the biggest consumer group by 2028.

This Asia Pacific edition is kindly sponsored by Nestlé.

Tailored to all GTR sectors, airports, airlines, cruise & ferry companies, retailers and brands, the workshop will dive into Gen Z behaviour, their expectations and desires when shopping in travel retail.

GenZ RedY will also help stakeholders to identify and explore actions that positively impact the young traveller segment’s satisfaction and spend levels.

The fee for this 2 ½ hour in-depth workshop is $300, which includes refreshments and the full report of the insights that will be shared exclusively with attendees. An early bird rate of $225 is available until 15 March.

Agenda:

15.00 -15.30 : Welcome coffee

15.30 -18.00 : Insights presentations, interactive debates & discussions.

1 8.00 - 18.30 : Closing drinks reception

W hat you will learn:

1. General attitudes & behaviour

2. Travel & booking habits

3. Attitudes towards TR shopping (segmentation)

4. Performance indicators

• Footfall, conversion and purchase rates
• Drivers and barriers to footfall
• Drivers and barriers to conversion

5. Touch Points throughout the trip

6. Decision-making

• Planning level of purchase
• Moments when deciding specific product to purchase
• Purpose of purchase
• Price comparison before deciding to buy / not to buy

7. Time spent in the DF shop

8. Actual shopping basket

• Categories purchased
• Share of wallet
• Share who buys on promotion / DF Exclusives
• First time buyers / familiarity with brand

9. Sales staff interaction and influence

10. Top 10 rules to be GenZ RedY

W e look forward to welcoming you there and exploring together how you can get GenZ RedY.

N B. The online payment method is by credit card (or Paypal) via the Paypal payment portal. Your email will be required by Paypal to access the credit card payment page.

HOWEVER, PLEASE NOTE THAT YOU DO NOT NEED TO HAVE A PAYPAL ACCOUNT, NOR WILL PAYPAL REQUIRE YOU TO OPEN AN ACCOUNT, IN ORDER TO COMPLETE THE PAYMENT.

Event Venue & Nearby Stays

Singapore