Name: Game Business Masterclass
Start: 2025-09-13T10:00:00+03:00
Location: Kursi tn 3, 10415 Tallinn, Estonia

📣 Tallinn Business Incubator’s Game Business Masterclass is designed for both aspiring and active game developers who want to take their projects beyond the prototype stage and build sustainable, market-ready businesses.
The masterclass is for those with a game prototype or concept and a clear plan to move forward. Participants should have at least a basic understanding of the games industry. We also welcome marketing and business professionals eager to apply their skills in game development.
𝐓𝐡𝐢𝐬 𝐦𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐠𝐢𝐯𝐞𝐬 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐭𝐨𝐨𝐥𝐬, 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞, 𝐚𝐧𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐡𝐨𝐰 𝐭𝐨 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡, 𝐟𝐮𝐧𝐝, 𝐦𝐚𝐧𝐚𝐠𝐞, 𝐚𝐧𝐝 𝐥𝐚𝐮𝐧𝐜𝐡 𝐚 𝐠𝐚𝐦𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.
Over the course of four intensive modules, you’ll learn how to:
◼️ Develop a clear business vision and model for your game
◼️ Secure funding and build strong partnerships
◼️ Position and market your game effectively to reach your audience
◼️ Pitch confidently to investors and industry professionals

𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 & 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐓𝐨𝐩𝐢𝐜𝐬
13.09: 09.30–17.00 (On-site)
𝐆𝐚𝐦𝐞𝐬 𝐚𝐬 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐕𝐢𝐬𝐢𝐨𝐧 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭
Hands-on workshop where participants create the business vision and model for their game idea.
Topics covered:
🔗 Game industry economics – hit-driven, long-term, high risk, high reward
🔗 Understanding games as a product – value, revenue, growth, mistakes
🔗 Business vision models – vision statement, gaming revenue model, go-to-market document
🔗 Product development – value, audience, investment scope, motivation

14.09: 09.30–17.00 (On-site)
𝐅𝐮𝐧𝐝𝐢𝐧𝐠 & 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬
In-depth training on funding opportunities and partnership strategies. Participants will develop a budget and funding plan, explore investment models, and prepare for realistic resource planning.
Topics covered:
🔗 Mapping funding sources: grants, venture capital, publishers, programs
🔗 Types of investment: equity, revenue share, prototype funding
🔗 Pitch deck financials: budgeting, cost structure, profitability assumptions
🔗 Partnership models and rights allocation

20.09: 11.00–17.00 (Online)
𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐑𝐞𝐯𝐢𝐞𝐰
Individual feedback sessions on the work completed so far, followed by group discussions to strengthen budgets and business models based on feedback.

27.09 – 11.00–17.00 (Online)
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠
Practical session with real-world examples from game marketing. Participants will develop an initial positioning strategy and visual plan for their Steam page.
Topics covered:
🔗 Principles and tools of game marketing
🔗 Defining your audience and crafting your core message
🔗 Creating an initial visual identity and product image
🔗 Steam page mock-up and presentation outline

12.10 – 13.00–18.00 (On-site)
𝐏𝐢𝐭𝐜𝐡𝐢𝐧𝐠 & 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬
Final Pitch Day where participants present to trainers and other participants. Includes a simulated investor meeting, direct feedback, and networking opportunities.

🔗 𝐓𝐫𝐚𝐢𝐧𝐞𝐫
The trainings are led by Bohdan Sereda – a cross-discipline game creator with 12 years of industry experience and six major releases across Premium AA, VR, and indie titles, including live games. He specialises in strategy, production, and vision, with additional skills in basic game design and prototyping in Unreal Engine.
As a founder with strong R&D expertise, Bohdan grew a studio from four people to nearly 40 professionals, culminating in the success of Into The Radius VR – a title with over 9,000 “Very Positive” reviews and 500,000 copies sold, paving the way for its sequel.

𝐈𝐧 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧
👉 Participants will receive an official completion certificate (issued by Game UP! Academy in cooperation with Tallinn Business Incubator).
👉 The trainer will also answer ongoing questions between sessions via a dedicated Discord channel, ensuring continuous support throughout the programme.
𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 𝐟𝐞𝐞
👉 For companies: 130€ + VAT (Fee covers up to 5 participants from the same company. Price is per company – register one person only; we’ll collect other participants’ details later.)
👉 Not a company 150€+VAT
Don’t miss this opportunity to take your game business to the next level!
REGISTER 👉https://inkubaator.tallinn.ee/en/events/game-business-masterclass/
Registration is open until 8th of September!
For additional questions: contact [email protected]