About this Event
A free one-day taster programme on ESG (Environmental, Social and Governance), leadership, data and AI, and digital marketing delivered by our leading academics and Executive Education team. You will gain insights into both theory and practical solutions to these topics.
A must-attend event for third sector and not-for-profit managers, leaders, and teams on how to meet future challenges for your organisation.
Key topics include:
- Leading ESG and Sustainability – Ismail Erturk
- Data & AI for Leaders – Julia Handl
- Digital Marketing Essentials for Leader – Dawn Holmes
Join us at this free event hosted at Alliance Manchester Business School, The University of Manchester.
Lunch and refreshments are included.
This event is intended for those working in the third and voluntary sectors.
Leading ESG and Sustainability
Many businesses understand the importance of prioritising ESG (environmental, social, and governance) and sustainability and have some level of operation in place. However, many are still grappling with the transition to making ESG a core element of their operations, strategy, and culture.
This session will take an integrated approach to developing ESG strategies, which will allow businesses to evaluate their performance effectively, respond to societal needs, and avoid sustainability box-ticking exercises.
Delivered by Ismail Erturk, Senior Lecturer in Banking. As well as vast academic experience, Ismail has also undertaken various advisory work for companies and government institutions internationally. His research interests include purpose of the firm, financialisaton, corporate governance, cultural economy, green finance and ESG.
Data and AI for Leaders
Build confidence in your understanding of data and artificial intelligence (AI) and use new technologies to your advantage. Get under the skin of data and AI technologies, models and more. With guidance from Alan Turing Institute fellow Julia Handl, explore how these technologies can transform organisations and provide a foundation for making more deliberate business decisions.
Delivered by Julia Handl, Professor in Decision Sciences. Julia will deliver this session based on a vast range of real-world experiences that showcase theories being put into practice.
Digital Marketing Essentials for Leaders
Having the skills, techniques, and knowledge to implement digital initiatives successfully has never been more important. During this session, you will learn more about digital marketing opportunities, the true value of resilient digital strategies, and how to critically evaluate tools, techniques, and trends to use digital marketing to your advantage.
Delivered by Dr Dawn Holmes, Assistant Professor of Marketing. Dawn has industry experience in the technology sector, as well as undertaking a DBA focusing on the use of data to improve B2B customer experiences. Dawn is also a non-executive director at the Chartered Institute of Marketing.
The event will be hosted by MBA alumna Claire Marie-Boggiano, Lurig Change & Development.
Welcome refreshments will be available from 9.30am with the event starting at 10am and finishing at 3pm. Lunch is included.
Event Venue & Nearby Stays
Alliance Manchester Business School, Booth Street West, Manchester, United Kingdom
GBP 0.00
