About this Event
The New Zealand retail industry has taken a hard knock as a result the restrictions put on businesses due to Covid-19 lockdowns. To counter these restrictions retailers have had to leapfrog their brick and mortar offerings to dynamic e-commerce outlets.
2022 will however see some normality return to the sector as the country begins to open up again. At the same time, the industry is much changed because of the pandemic. Many retailers will have learned new (digital) skills to keep their businesses going while others will have refined their e-tail strategies to reach new and growing markets.
No matter where retailers sit on this journey of opening up to more customers, one thing remains constant – the need for an effective marketing strategy. Retail marketing not only satisfies customers' needs but ensures their delight. As retailers look to increase their capabilities across new and exciting channels using the latest tools and tech, marketing will be essential in bringing these evolving retailers to their customers in ways that are relevant, targeted and creative.
We have tapped into our extensive network of local and internationally-renowned marketers, creative and media agency representatives and strategic industry thinkers who will interrogate topics on e-commerce, media planning, channel utilisation, creative advertising and customer experience, all with the aim of helping you improve your marketing to retail customers.
Event Venue & Nearby Stays
The Cloud, Queen’s Wharf, 89 Quay Street, Auckland, New Zealand
NZD 255.00