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The events of the past few years, combined with significant tech advancements have led to a greater opening up by retailers to more customers. As shop owners navigate the nuances of modern retailing, one thing remains constant – the need for an effective marketing strategy. Retail marketing not only satisfies customers’ needs but ensures their delight. As retailers look to increase their capabilities across new and exciting channels using the latest tools and tech, marketing will be essential in bringing these evolving retailers to their customers in ways that are relevant, targeted and creative.
This exciting, in-person, full-day conference will bring together retailers and their marketing partners, key industry players and service providers to workshop future-facing marketing strategy that will help you better navigate the challenges faced by the industry in the short- to medium-term.
Within the context of challenging social and economic times, our expert line-up of marketers, creatives, strategists and media practitioners will unpack topics such as:
Revisiting retail marketing strategy in times of economic uncertainty;
Retail marketing in the metaverse;
The rise of AI and its implications for in-store and online CX;
Retail media: new channels and players to watch;
What customer retention and loyalty looks like in 2023;
Striving for excellence in FMCG marketing; and more…
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Event Venue & Nearby Stays
89 Quay St, 89 Quay Street,Auckland, New Zealand
Tickets