
About this Event
What does it take to make the leap from marketing pro to C-suite executive?
Join us as Bill Koleszar, Chief Marketing Officer at American Family Care, breaks down his Five Keys to Becoming a CMO. He’ll share the real, unfiltered roadmap to reaching the highest levels of an organization—covering everything from honing your marketing expertise to building the right network, committing to lifelong learning, and understanding the sacrifices that come with leadership.
If you’re ready to take your career to the next level, this is a conversation you don’t want to miss. Walk away with actionable strategies and a game plan for your future in marketing.
Spots are limited—secure yours now! 🎟️

Bill Koleszar
Bill Koleszar is a seasoned marketing executive with leadership experience across Fortune 500 companies, private equity-backed firms, and startups. He has managed $35M+ marketing budgets, co-founded and exited a tech startup (Vesdia Corporation), and launched 180+ products, including patent-pending innovations.
Recognized as Top Talent among 11,000 employees, Bill has led high-profile events with global leaders and secured partnerships with Christie’s, Forbes, and Ritz-Carlton. His expertise has been featured in The Wall Street Journal, CBS Evening News, NPR, and USA Today. He currently serves as Editor & Publisher of The Chief Marketing Officer Journal.
Agenda
🕑: 05:30 PM - 05:40 PM
Introductions
🕑: 05:40 PM - 06:15 PM
Five Keys to Becoming a Chief Marketing Officer
🕑: 06:15 PM - 06:30 PM
Q&A and Closing Notes
Event Venue & Nearby Stays
WORX BHM, 324 Commons Drive, Birmingham, United States