From Screen to Brand: How Paramount & Disney Expand Through Storytelling

Thu Feb 20 2025 at 06:00 pm to 09:00 pm UTC-06:00

Owen Arts Center | Dallas

SMU Temerlin Advertising Institute
Publisher/HostSMU Temerlin Advertising Institute
From Screen to Brand: How Paramount & Disney Expand Through Storytelling
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Join us for an insightful conversation with two trailblazing leaders in entertainment marketing.
About this Event

🎬 Michelle Hagen – Executive Vice President, Global Partnership Marketing, Paramount Pictures
πŸŽ₯ Mindy Hamilton – Senior Vice President, Global Partnership Marketing & Strategy, The Walt Disney Company


About the Speakers:
πŸ”Ή Michelle Hagen oversees global brand integrations and partnerships at Paramount, driving marketing initiatives across theatrical, home entertainment, and streaming. With over 30 years of experience, she has played a pivotal role in building franchises like Fast & Furious, Jurassic World, and Despicable Me.

πŸ”Ή Mindy Hamilton leads Disney’s global partnership marketing strategy, overseeing collaborations for theatrical and streaming releases, franchise content, and Disney Parks. She has spearheaded award-winning campaigns with McDonald's, Google, Lexus, Coca-Cola, Adidas, and more.


What to Expect:
βœ” Behind-the-scenes insights into brand partnerships in film & entertainment
βœ” How major studios craft blockbuster marketing campaigns
βœ” The evolving landscape of synergy, storytelling & pop culture integration


Don't miss this exclusive opportunity to hear from two powerhouse executives shaping the future of entertainment marketing!

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Event Venue & Nearby Stays

Owen Arts Center, 6101 Bishop Boulevard, Dallas, United States

Tickets

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