From Posts to Pipeline: Social Media That Converts (for Startups)!

Turn your posts into pipeline: a 90-min hands-on session to cut fluff, map 30 days of content, and leave with tactics that really work.
About this Event

A 90-minute, hands-on session for founders and lean teams: cut the fluff, learn what actually works on social, and leave with a 1-page brief + 30-day channel plan you can execute tomorrow.

Session language: English; Q&A also in German.

Why join
Startups often “do social” without a strategy, cadence, or repurposing plan—then wonder why pipeline doesn’t move.

In this session, we blend:
=> Strategy & efficiency (contentkueche) — how to design a lean plan that still converts.
=> Creator tactics (Norgui Gil) — what B2B can steal from beauty & lifestyle content that audiences actually watch.
=> Corporate buyer POV (Wayra/Telefónica) — what signals make a startup visible to a large brand?

You’ll leave with
=> A one-page creative brief template that aligns founders, freelancers, and agencies fast.
=> A channel + cadence map for the next 10 days (incl. repurposing).
=> A campaign sketch built during the session—plus do’s & don’ts that save time.

Agenda

Welcome & goals
Mini-keynote: efficient startup social (contentkueche)
Creator spotlight: 5 tactics from lifestyle → startup (Norgui Gil)
Fireside: Wayra/Telefónica on what gets attention
Team exercise: write a 1-page brief + 10-day channel plan; 1-min pitches
Wrap, Q&A & networking

Who should attend
Founders, early marketing generalists, Werkstudent:innen, and teams who want social to drive real conversations, not vanity metrics.

Keynote Speaker:
Nadine Meyer, Founder & CEO, Contentkueche GmbH
Nadine Meyer is a content strategist and entrepreneur who knows what makes brands grow—whether they're early-stage startups or established global players. As founder and CEO of Contentkueche, she leads a high-impact agency specialized in video-first content marketing that converts across platforms.

Before launching her own company, Nadine led content teams across Europe in the corporate world. Today, she brings that strategic lens to companies of all sizes—cutting the fluff, designing content systems that scale, and building messages that drive real business results.

In this session, she’ll share how to build a social plan that works with your resources—and gets results.

Norgui Gil, Tiktok & Insta Creator

Norgui combines hands-on experience as a digital creator with strategic know-how in social media. Her content has reached audiences across platforms, blending authenticity with results. She brings that dual perspective to startups—showing how creator-style tactics can fuel visibility and pipeline.

In this session, she’ll share practical tactics B2B founders can borrow from lifestyle content to win attention and grow.

When & where
Tue, 14 Oct 2025, 16:30–18:00 — Wayra Germany, O2 Tower

(onsite seats limited).

Address:

Georg-Brauchle-Ring 50, 80992 München.
Wayra
Language:
Session in English; Q&A in DE/EN/ES.