From local to global: exploring and unlocking new markets

Tuesday 8th October

Are you thinking about how and where to grow your business customer base in the UK or overseas?

If you are aiming to enter an international marketplace, do you know what you need to know? Who can help? What is involved?

Perhaps you joining a supply chain that has global paperwork or governance requirements that are unfamiliar… how can you avoid getting caught out unexpectedly?

Whether your business is service or product based, this event is tailored to support successful expansion into both domestic and international markets. It will provide you with an opportunity to acquire in-depth knowledge, practical strategies and expert guidance across key areas such as market identification, entry strategies, financial planning, logistics management and scaling operations.

Attendees will also benefit from plenty of networking opportunities to forge valuable connections within Cornwall, the wider business community and to expert export support advisors and a lunch buffet & refreshments will be provided to all attendees.

• Learn strategic approaches to identify and enter new markets, whether domestic or international.
• Discover practical strategies for financial planning and logistics management crucial for market expansion.
• Hear from industry experts on successful tactics and ways to navigate UK and global supply chains.

This event is aimed at business leaders of any sector – whether service or product based - who wish to:

• expand their markets into new domestic marketplaces or to export internationally
• effectively balance existing leads and balance new sales pipelines
• develop their network and connections

Join us from 08:45 for networking and refreshments with the speakers starting promptly at 09:30.

Venton Conference Centre

Chapel Parc, Chapel Town

Newquay

TR8 5AH

08.45 Arrival, Registration, Coffee & networking

09:30 Welcome & Introduction with John Brown

09:45 Jonathon Jones from Tregothnan

10:10 Catherine Mead from Lynher Dairies

10.30 Break – Coffee & Networking

11:00 Workshop 1: Starting your exporting journey, accessing opportunities and wider support with Nicola Lloyd, Cornwall Trade & Investment

12:00 Lunch & networking

13:00 Workshop 2: Creating export plans and supply chain mangement with Jonathan Maiden

14:00 Workshop 3: Marketing strategies for export / new markets; lead and sales pipeline management with Michael Bernard

14:30 Break – Coffee & Networking

15:00 Workshop 4: Practicalities, documentation & top tips with Gerry Hamblin-Deere

15:30 Panel discussion & Q&A - Moderated by John Brown

• Colin Piper
• Michael Bernard
• Nicola Lloyd

16:20 Wrap-Up

16:30 Event Close

To aid organisation of this event, attendee information may be shared with relevant staff in the University e.g. a list of attendees could be provided to the University host or guest speaker. We will store your information securely, so that we can communicate to you about the event (e.g. cancellation of event, changes to the itinerary, a satisfaction survey).

Confirmation of your attendance at this event will be stored confidentially by the Evolve Futures programme for a period of up to seven years to allow us to comply with our funder. Your details will also be shared with the Growth Hub (CIOSGH) as we are working together to deliver Good Growth Commissioned services to businesses in Cornwall and the Isles of Scilly.

We delete our access to personal information on Eventbrite after 6 months.

More information on the University's privacy policies can be found here. For more information on Eventbrite's own privacy policy, please visit this page. For more information on Growth Hub’s own privacy policy, please visit this page.

The University of Exeter has been commissioned to deliver the EVOLVE FUTURES project on behalf of the Growth Hub by the UK Shared Prosperity Fund as part of the Cornwall and Isles of Scilly Good Growth Programme. By attending this workshop you confirm you are happy for your data to be shared with the Growth Hub. The Growth Hub provides expert, independent and impartial guidance to take your business to the next level with funding and business support. More information on the University's privacy policies can be found here. For more information on Growth Hub’s own privacy policy, please visit this page.

The UK Shared Prosperity Fund is a central pillar of the UK Government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK by investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

University of Exeter - https://www.exeter.ac.uk/

in partnership with

Cornwall Chamber of Commerce

Jonathon Jones OBE, Managing Director, Tregothnan

Jonathon received an OBE for services to International trade and commerce. MD of Trading at Tregothnan. Also contributes to other boards including Plimsoll Publishing, and the Heathrow Business Council. He was awarded freedom of the City of London and in China he is known as the ‘Teaman’! He writes the words first tea column, published weekly in Country Life. It all started in Cornwall when he won The Ken Thomas travelling scholarship in 1993 and went to Japan. He eventually came home and became Head Gardener at Tregothnan at the age of 25. Tregothnan has a rich history of 700 years in Cornwall. The UK’s first tea plantations were established in 1999 and are now Europe’s largest tea gardens. The award winning luxury tea brand with ‘the most British tea in history’ is a central part of its global export business, valued at over £1m per annum www.tregothnan.co.uk

He believes there are huge opportunities to do better business, while benefitting the environment, and in his own time founded Tremap to map trees. Citizens across the world can get involved with mapping trees on the sponsored tremap app - to map every tree on earth for the first time.

www.tremap.com brings transparency to trees and is promoting the UK’s pre-eminence in environmental innovation. Tremap already has won the backing of the The Smithsonian Institute (USA), and was in India this summer, as well as virtually every European country.

Catherine Mead OBE, DL, CEO/Owner Lynhder Dairies Ltd.

Catherine Mead is CEO / owner of Lynher Dairies Ltd. makers of Cornish Yarg cheese. Business customers include national retailers, airlines and Australian and US retailers. In 2015 awarded Regional Manufacturing Company of the Catherine was awarded the Women in Business Award. Lynher Dairies won Supreme Champion at the World Cheese Awards in 2017.

Previously a Director in London based Advertising Agencies, Catherine worked with the Welsh Development Agency, Milk Marketing Board, Home Office, Department of Transport and Department of Health on campaign.

Non-Exec roles include Board member of the Specialist Cheese Makers Association, Vice Chair of the Royal Cornwall Show and Board Member of the Country, Land and Business Association.

Michael Bernard, Non Executive Director

Michael Bernard worked for many years for IBM, where his final role was Chief Marketing Officer for Hardware in Europe. In 2019 he joined the board of Southern Health Foundation NHS Trust as a Non-Executive Director, where he is Senior Independent Director and chairs two committees. He is a member of the International Advisory Board for Exeter Business School, an Executive Fellow at climate think tank Arctic Base Camp, and is board adviser to Tellmi, who produce a mental health app for young people. He is a Trustee of the Royal Humane Society. His book, Creating Strategy, A Practical Guide was published in 2021.

John Brown, CEO Cornwall Chamber of Commerce

John Brown is an accomplished and globally recognized communications professional with a strong track record of leading high-performance teams and developing strategic communications programs for national and international organizations. With a deep understanding of sustainability and environmental issues, John has been a key figure in shaping influential campaigns and engaging stakeholders across various sectors.

As the current head of the Cornwall Chamber of Commerce, John oversees strategic initiatives that foster economic growth and community engagement. He has also founded and successfully run multiple award-winning brand and creative consultancies. His career is marked by notable achievements such as being recognized in the PR Week Powerbook as one of the top communicators for four consecutive years, and leading his previous agency through B Corp certification.

John’s expertise spans integrated communications, digital marketing, branding, and stakeholder engagement. He has delivered keynote speeches at prominent industry summits and developed communications strategies for high-profile clients including Natura &Co, Statkraft, lululemon, COOK, Frugi, Virgin, and B Lab Global.

John holds a B.Sc. in Environment and Conservation Biology from Bournemouth University and is completing an M.Sc. in Sustainable Futures from the University of Exeter. His educational background complements his professional endeavors, reinforcing his commitment to environmental sustainability and strategic communication.

Gerry Hamblin-Deere

With a background in business development and supplier relations, Gerry has spent the past 4 years managing the global operations and logistics for an SME, in Cornwall. She is an accomplished post-Brexit trade wiz and can offer guidance on EU imports/exports (wholesale/retail). She’ll show you how to navigate customs declarations and clearance processes and will walk you through the benefits of registering for a European VAT no. She can also provide tips to help you choose the right courier and freight services.

Jonathan Maiden, Impact and Partnership Development Manager, Evolve Futures Project, Exeter University

Jonathan Maiden has an international career shaped across a variety of sectors including aerospace, finance, energy, charity, education and software.

He successfully founded and grew a software business developing Management Information Systems for schools, servicing initially the UK before expanding and developing into European and Australasian markets. Having successfully sold the business, Jonathan then re-trained as a traditional boat builder before joining University of Exeter, bringing his commercial expertise to a role supporting the growth of the region’s marine and clean energy sectors.

Nicola Lloyd, Cornwall Trade & Investment

Colin Piper, Department for Business & Trade (DBT)

Sam Hayden, UK Export Finance

Event Venue & Nearby Stays

Venton Conference Centre & Accountancy Services, Chapel Parc, Newquay, United Kingdom