From Invisible to Unstoppable | Business Strategy Intensive for Women

From Invisible to Unstoppable is a one-day, in-person Business Strategy Intensive for women professionals who have stepped into entrepreneurship and are ready to establish market authority.

Learn from Experts in business strategy. This is not a "one and done"; it is a long-term commitment to creating a business brand with visibility, trust, and authority in your market niche. Take away a playbook for a successful business launch, proven methods for accelerated growth and brand recognition, precise product positioning, and a mindset reframe that levels you up for CEO thinking.

Training and collaboration continue after the event with online coursework and resources and access to the LAUNCH VIP Women's Entrepreneurial Community.

Optional 6-week cohort for guided, fast implementation of course methods.

When you leave a corporate role, your experience doesn’t disappear. What changes is how that experience is recognized, positioned, and valued outside built-in systems and titles. This Intensive is designed to address that shift directly.

The day is led by Suzette Cotto, Founder of LAUNCH and CEO of Innovate Social Media, and centers on building strategic visibility and positioning that draws an aligned niche of prospects prepared to recognize the value of your brand. Don't just show up online; leverage your visibility with what you learn. Get to market faster, get leads and prospects that actually want to engage with you, and get more clients who want to buy.

Participants will also take part in leadership-focused sessions with Ramona Kossowan and Lori McDowell, PhD, exploring internal readiness, emotional regulation, leadership identity, and authority as experienced women transition fully into ownership and decision-making outside corporate structures.

Together, the sessions address how market authority is built through brand visibility and precise positioning, how trust is established before opportunity, and how leadership presence translates in an entrepreneurial environment.

TAKE AWAYS: Copy of Event Playbook, access to online resources / coursework introduced in the event so you can leave and implement from day one, membership in the LAUNCH VIP Online Community for ongoing learning opportunities and private events, swag and more!

EARLY BIRD REGISTRATION: SAVE $100, Get event recording replay free (value $197), get event merch, and more! Limited to the FIRST 10 REGISTRANTS

Registration is limited to 30 participants to ensure the experience remains personal, focused, and impactful, with meaningful dialogue and application throughout the day. For those who want continued support, an optional six-week cohort beginning in March is available for implementation and refinement.

Event includes light breakfast and lunch, parking and internet wi-fi. An ADA-compliant facility, and is a beautiful setting in the Houston Heights.

ADD 6 WEEK COHORT OPTION:

The optional six-week cohort is designed for participants who want to fully implement the work introduced during the From Invisible to Unstoppable Intensive.

This is not additional content for the sake of more information. It is structured, guided implementation that helps you translate strategy into decisions, systems, and visible positioning in your business.

The cohort includes weekly live sessions focused on applying the concepts from the Intensive to your specific business, with space for refinement, feedback, and real-time decision-making. You will work through positioning, visibility, and strategic alignment with accountability and support, rather than trying to execute in isolation.

Participants also receive a private one-on-one consultation upon completion of the cohort to review progress, clarify next steps, and identify where to focus attention going forward.

This cohort is best suited for women who value structure, follow-through, and momentum, and who want to move from insight to execution with intention.

Enrollment in the cohort is optional and available only to Intensive participants.

Info: 8:30 AM – 9:10 AM (40 minutes)
1. Intentional Digital Presence and Strategic Visibility
Led by Suzette Cotto

• What “intentional digital presence” actually means in a client-based business.
• Why visibility without strategy creates noise, not trust.
• How leadership presence translates into credibility online.
• Aligning how you show up digitally with how you want to translate this to your entrepreneurial persona.

9:10 AM – 9:20 AM | 10-Minute Break

Info: 9:20 AM – 10:00 AM (40 minutes)
2. The Strategy Behind Online Lead Generation
Led by Suzette Cotto

• Why lead generation is an outcome of strategy, not the starting point.
• How demand, relevance, and timing affect who engages with you.
• Understanding buyer behavior in an online environment.
• What makes a lead viable and worth your attention.

10:00 AM – 10:10 AM | 10-Minute Break

Info: 10:10 AM – 10:50 AM (40 minutes)
3. Strategic Infrastructure That Supports Trust and Credibility
Led by Suzette Cotto

• Landing pages as positioning tools, not just conversion tools.
• Email as relationship-building, not broadcasting.
• Understanding the role of available technology without overbuilding systems.
• How infrastructure supports discernment and reduces conflict.

10:50 AM – 11:00 AM | 10-Minute Break

Info: 11:00 AM – 11:40 AM (40 minutes)
4. CEO Mindset Micro Leadership Training: Internal Readiness
Led by Ramona Kossowan

• Emotional regulation as a leadership and business skill.
• Navigating increased visibility without self-sabotage.
• Reducing internal friction that slows momentum.
• Staying grounded as opportunity and responsibility increase.

Info: 12:40 PM – 12:50 PM (10 minutes)
Physical Refresh and Reframe
Led by Ramona Kossowan

A guided physical reset and mindset reframe to help participants return grounded, focused, and ready for the second half of the day.

Info: 12:50 PM – 1:30 PM (40 minutes)
5. CEO Mindset Micro Leadership Training: Leadership Identity and Authority
Led by Lori McDowell, PhD

• Shifting from corporate authority to owner authority.
• Leading without permission, hierarchy, or external validation.
• Strengthening decision-making at the CEO level.
• Owning your role, voice, and direction as a business leader.

1:30 PM – 1:40 PM | 10-Minute Break

Info: 2:30 PM – 3:10 PM (40 minutes)
7. Audiences, Platforms, and Intentional Reach
Led by Suzette Cotto

• Warm audiences vs. cold audiences and how each engages.
• Choosing platforms strategically rather than performatively.
• Presence over constant content.
• Why paid ads exist and when they matter.
• Understanding one-to-many communication without pressure.

3:10 PM – 3:20 PM | 10-Minute Break

Info: 3:20 PM – 4:00 PM (40 minutes)
8. Discussion Panel Q&A, Integration, and Key Takeaways
Facilitated by Suzette Cotto

• Focused Q&A tied directly to the day’s material.
• Clarifying how concepts apply to your specific business.
• Identifying immediate priorities and what can wait.
• Leaving with direction, not a to-do list.

You leave the day with clarity, confidence, and discernment, along with powerful, ready-to-act next steps that come with a roadmap.

4:00 PM – 4:30 PM | Close, Informal Conversations, and Departure

Event Venue & Nearby Stays

Resurrection MCC, 2025 West 11th Street, Houston, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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