From idea to impact: How to bring sustainability solutions to market

Making it in sustainability and climate tech is hard.

You’re building in a crowded space, trying to sell to companies overwhelmed with ESG acronyms, shifting regulations and limited budgets. You’re told you need a clear story, a real problem to solve, and a scalable way to grow. But what does that actually look like in practice?

Join us for an evening of fast, unfiltered insights from people who’ve been in the trenches.

In 4x15-minute lightning talks, you’ll hear directly from founders and go-to-market experts their insights on storytelling, finding first customers, testing growth channels and making the hard calls when things stall

• Talk 1: Telling a story that sticks

Joseph Simpson, Brand & Storytelling Strategist

How do you explain your solution in a way that cuts through the noise? Learn how to pitch your project so people instantly get why it matters, and why they should care.

• Talk 2: How to identify your ideal customers (and why they’re not your first ones)

Estee Chaikin, Growth Advisor for Climate Startups and Scaleups

You need traction, but not all early users are equal. Get practical tools to find the right early adopters and turn them into repeatable wins.

• Talk 3: What early channels and tactics convert (and which don’t)

Mehak Chowdhary, CMO, 4Ward and Growth Strategist for startups and scale ups

See what early-stage growth tactics actually work in sustainability, without burning time or budget on channels that won’t scale.

• Talk 4: Double down or pivot: Making the hard calls when things stall

Konstantinos Kouzelis, CEO at Coolset

Sometimes the biggest challenge isn’t building - it’s deciding whether to keep going or change course. Learn how to spot the signs, and why speed is what makes the difference.

Program

18:00 – Doors open

18:15 – Talk 1 & Talk 2

19:00–19:10 – Break

19:10 – Talk 3 & Talk 4

20:00–20:30 – Panel discussion + networking

• Climate & sustainability freelancers and founders
• Go-to-market teams at mission-driven startups
• Builders, operators, and curious minds exploring climate tech

Whether you’re still validating your idea or already struggling to scale it, this event is for you.

Event Venue & Nearby Stays

NIO House Amsterdam, 32-34 Leidsestraat, Amsterdam, Netherlands