Name: From Bland to Brand
Start: 2025-01-30T16:00:00-08:00
End: 2025-01-30T17:30:00-08:00
Location: UC San Diego - The Basement (Design & Innovation Building, 1st Floor)

Attend this session where you will learn the best practices to communicate effectively to turn your target audience into loyal customers.
About this Event

Series Description:

Whether you are a student startup with a brand new idea, a small business owner with a side project, or a seasoned business mogul, the Entrepreneur Workshops focus on a variety of topics pertinent to your journey. Sponsored by Perkins and Coie and hosted by the Office of Innovation and Commercialization’s The Basement, these workshops are open to everyone. We invite you to register for as many sessions as you are interested in! Light refreshments will be provided.

Event Description:

Are you trying to build your brand, but not sure how to build a true connection with your clients? Attend this interactive session where you will learn the best practices to communicate effectively to turn your target audience into loyal clients. You’ll walk away from this session with at least one piece of content you can share to start building your ACT (Authority, Credibility, and Trust). Don’t miss out on this opportunity to learn marketing strategies to help elevate your brand to the next level.

About the Speaker:

Pam Covarrubias | Business Advisor, San Diego & Imperial Small Business Development Center (SBDC) |

Pam Covarrubias is a Certified Life and Business Coach, Certified Clinical EFT Practitioner, Speaker, Podcaster, and Recovering Procrastinator. Grounded in liberation principles and trauma-informed practices, she supports first-generation women and femmes in the US. Rejecting Calladita Culture®, she advocates against silencing and submission. As the host of the globally acclaimed podcast, Cafe con Pam®, Pam shares candid, thought-provoking insights from diverse voices, offering valuable resources for mental health, business success and community-driven positive change.

Directions to The Basement

This event is located on the first floor of the . The entrances are located across from the or next to the bus and trolley stop.

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MTS Trolley

The easiest way to get to the DIB is by taking the MTS trolley UC San Diego Blue Line and getting off at the UC San Diego Central Campus stop. The trolley stop is a short 1 minute walk to the DIB.

Parking

Public transportation is highly recommended as parking is limited on campus. If you plan to drive to campus, please give yourself plenty of time. You can download the ParkMobile app to pay for your space digitally once you find a spot.