About this Event
Franco Fubini will speak about and sign his new book, In Search of the Perfect Peach: Why Flavour Holds the Answer to Fixing Our Food System, on Thursday, March 6th at 6:30pm, at Boulder Bookstore. He will be in conversation with Mara King for this special event.
About the Book:
That first bite of a perfectly ripe peach can be truly transformative - a joyful moment that will stay with you forever. For Franco Fubini, founder and CEO of Natoora, this encounter also leads him to realise that flavour is not simply a fleeting, visceral experience but a window into the farmer, a connection to our natural environment and a taste test for our food system.
What makes a great-tasting tomato? Why is scarring on a greengage a good sign? Does 'eating local' narrow our priorities to the exclusion of others? In Search of the Perfect Peach follows Franco as he navigates the food system in pursuit of this elusive element. As he takes us from Sicily's citrus groves to the streets of Mexico City, he shows how we have allowed the wider industry to compromise on more than just flavour.
Franco's search for the Greta peach culminates in his own clarity and conviction: by looking to flavour, we can unpick the industrialisation of our food production, restore nutrition and seasonal diversity to our plates and the craft of growing back to our landscapes. And, above all, we can find that perfect peach every summer.
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IMPORTANT TICKETING AND EVENT INFORMATION
*Tickets are $5 (plus a small processing fee).
*A coupon good for $5 off a copy of In Search of the Perfect Peach, or a purchase on the day of the event is included with your ticket. You will receive this coupon at the event.
*Please note: our events are held on the second floor. To request a reasonable accommodation or discuss your needs, contact [email protected].
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Event Venue & Nearby Stays
Boulder Book Store, 1107 Pearl Street, Boulder, United States
USD 6.24
