About this Event
Workshop at the Coral Reef Yacht Club:
Building a Thriving Luxury Real Estate Business
In today’s competitive real estate market, creating a sustainable and successful business requires more than closing deals. This workshop, inspired by the insights of Caroline Huo, luxury agent and director of professional development for KW Luxury, explores four key pillars to elevate your real estate business:
1. Your Culture Story: Defining Purpose and Values
Start by asking yourself and your team: Why does your business exist? What values and beliefs define your culture?
- Develop a clear and concise MVVBP (Mission, Vision, Values, Beliefs, Perspective) to articulate your purpose and impact.
- Foster a sense of ownership and a shared vision within your team by emphasizing collective values.
2. Service Standards: Elevating the Client Experience
Establish service standards that go beyond transactions to create elevated client experiences.
- Implement checklists for milestones, ensuring consistency in communication, tone, and client interaction.
- Personalize the experience by actively listening, anticipating client needs, and delivering solutions before they are requested.
3. Brand Story: Creating a Distinctive Identity
Define what your brand stands for and the feelings it evokes in clients, colleagues, and partners.
- Craft every detail, from your logo to a signature candle scent at listings, to create a memorable and unique atmosphere.
- Ensure your brand story is reflected across all aspects of your business, from marketing materials to team presentations.
4. Building an Economy-Proof Database: Diversifying Referral Sources
Create a robust database of clients and allied partners that transcends economic fluctuations.
- Build relationships with wealth managers, attorneys, CPAs, and other key advisors to position yourself as a trusted partner in major life decisions.
- Establish systems to communicate client preferences and situations seamlessly within your team and with external partners.
This workshop provides actionable strategies to implement these pillars, helping you craft a business that thrives through consistent referrals, elevated client satisfaction, and market resilience.
Join us at the Coral Reef Yacht Club (2484 South Bayshore Drive
Miami, Florida 33133) to take your real estate business to the next level.
*LUNCH WILL BE PROVIDED
BOOK YOUR TICKET TODAY - LIMITED SPACE
Event Venue & Nearby Stays
9350 S Dixie Hwy suite 1240, 9350 South Dixie Highway, Miami, United States
USD 377.61
