Founder Therapy

Our ‘high-performance’ generation has a problem with burnout. Depression and anxiety are now at record levels amongst founders and leaders.

In response, Mike Buonaiuto's new book, Founder Therapy, pulls together research from neuroscience, with experience from top-performing entrepreneurs, to present 50 lessons to start, scale and sell without wounding our wellbeing.

To mark its publication, Unrest, NatWest Business and other partners are hosting an exclusive launch event in July; exploring the proven link between founder resilience and commercial success.

The book hits shelves from Tuesday June 27th and you're invited to our launch event on Monday July 17th, to hear from the author and our panel of experts.

Find out more here.

Aidyn KussainovFounder of NX10.ME LTD. With a background in neuroscience and psychology, Aidyn's academic work focuses on neuroscience of impulsivity, addiction, decision making and motivation.

James Roycroft-DavisFounder and Host of Vulnerable, the UK's leading podcast for founder mental health, and advisor to Founders Taboo.

Oyinkansola AdebayoCEO & Founder of Niyo; a group of multi-award-winning companies that specialise in using technology to economically empower black women to be builders in the tech industry.

Janos BarberisFounder of Founders Taboo and co-founder of SuperCharger Ventures - building the world's largest free online course & community for founders' mental health and wellbeing.

Kyle SooPartnerships & Product Manager at B Lab UK. With a background in social innovation, service design and criminal law, as well as a practice as a Lego Serious Play Facilitator, he combines these experiences to support the growth of the B Corp community

Mike Buonaiuto is a philanthropic business leader and performance coach who founded, scaled and exited Shape History, the award-winning social impact agency, working alongside global institutions including the United Nations, Atlantic Council and World Health Organization. He’s currently a senior advisor helping companies nurture their people, navigate growth and negotiate pivotal moments of transformation. Mike also supports Virgin Startup as their ‘Entrepreneur In Residence’ and NatWest’s Business Accelerator. His TEDx talk, ‘No wonder people are quitting – business must do better’ was selected and featured by TED’s Editor picks. Mike lives in London and spends his time between home and New York City.

Unrest is Europe's only dedicated pre-seed impact accelerator launching the next generation of purposeful consumer brands. Applications to their upcoming AW23 Impact Accelerator are open, with the programme launching on September 11th in London and Sheffield. 31 diverse companies (including brands such as Bold Bean Co and Griddle) have already completed their 16-week programme, raising over £7 million to date and benefiting from the expertise of best-in-class partners in finance & fundraising, branding and business development.

If you are a B2C founder with big ambitions to build a brand that is both profitable and impactful, Unrest wants to hear from you! Go to their website for more info or apply here.

Event Venue & Nearby Stays

Unrest, 154 Clerkenwell Road, London, United Kingdom