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The Matheson’s annual Floridiana Show is expanding! This year, and moving forward, we are hosting a Floridiana Festival. The Floridiana Marketplace vendors will be set up inside the Main Museum Building as usual, but outside in Sweetwater Park behind the Museum there will be live music, food trucks, historical demonstrations, and community organizations.Come to the Matheson to snag your own piece of Florida kitsch and vintage Florida, enjoy live music from local band Patchwork (12pm-3pm), learn about Alachua County history, and meet some of the incredible organizations working in our community.
Matheson Members have the opportunity to shop first! Only Members will be admitted to the Floridiana Marketplace between 10am and 11am. Starting at 11am the general public is welcome to start their shopping. The festivities in the park will be open to everyone at 10am.
Interested in becoming a vendor? Please contact Joanna at [email protected].
This event is sponsored in part by Visit Gainesville/Alachua County, FL and The City of Gainesville.
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Event Venue & Nearby Stays
513 E University Ave, Gainesville, FL, United States, Florida 32601
